424 Hosts Melrose Place Flagship Grand Opening​ Celebration

  • By: Ashley Joy Parker

A new chapter for the streetwear brand…

Menswear designer, Guillermo Andrade, Founder & Creative Director of 424 recently celebrated the grand opening of his brand’s Melrose Place storefront, a decade after launching its first ready-to-wear collection.

This new flagship marks 424’s return to physical retail, having been known for its iconic Fairfax storefront which served as a cultural hub and streetwear destination from 2010 until late 2022. 

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424 hosted an invite-only  grand opening bash—attended by the likes of Sasha Calle, Simi & Haze, Kanye West and Westside Gunn —to launch this new chapter, seeing the brand mature into a new space, block, and in essence design language. The party featured DJ sets by the hellp, Romy and more.

The opening was sponsored by Tequila Don Julio, where guests sipped on signature tequila cocktails, Heineken, and Bloom. Other artists/influencers spotted at the party included Jeremy Zucker, Kailand Morris, DeRay Davis, Ian Connor, Aleali May, Ugo Mozie, Salehe Bembury, Reese Cooper, Billy Walsh , Jasmine Daniels, Shane Gonzalez, Tommy Genesis and more.

Simi and Haze (Courtesy of 424)
Andrade set out to establish the shop’s in-house label 424 in 2015. Showcasing an effortless approach to workwear-inspired design, Andrade pulls from elements of contemporary art paired with the unique nonchalant spirit of Los Angeles to deliver a range of easy-to-wear staples.
 
Rendered in durable premium materials, menswear favorites are reimagined in relaxed tailoring and feature industrial finishings. Denim faithfuls including classic five-pocket jeans and distressed trucker jackets reflect the brand’s irreverent vision, while paired-back twill shirts and flat front trousers embody the classic appeal of laid-back dressing. Distinguishable statements such the brand’s signature red armband and vibrant graphics hand-painted by Andrade himself render a rare personalized dimension.
 
Launch the slideshow below to see pics from the 424 Melrose Place storefront opening.
 

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Westside Gunn
(Courtesy of 424)
Kanye West, Guillermo Andrade
(Courtesy of 424)
Ugo Mozie
(Courtesy of 424)
The hellp
(Courtesy of 424)
Sasha Calle
(Courtesy of 424)
Salehe Bembury, George Robertson
(Courtesy of 424)
Kanye West, Guillermo Andrade
(Courtesy of 424)
Jeremy Zucker
(Courtesy of 424)
Jasmine Daniels
(Courtesy of 424)
Guillermo Andrade
(Courtesy of 424)
Guillermo Andrade, Sasha Calle
(Courtesy of 424)
Kanye West, Aus Taylor, Westside Gunn, Guillermo Andrade
(Courtesy of 424)
Corey Populus, Robert Neal
(Courtesy of 424)
CJ Aslan, Tommy Genesis
(Courtesy of 424)
Aus Taylor
(Courtesy of 424)
Aleali May
(Courtesy of 424)
(Courtesy of 424)
(Courtesy of 424)
(Courtesy of 424)
(Courtesy of 424)
(Courtesy of 424)
(Courtesy of 424)
(Courtesy of 424)
(Courtesy of 424)
(Courtesy of 424)
(Courtesy of 424)
(Courtesy of 424)
(Courtesy of 424)
(Courtesy of 424)
(Courtesy of 424)
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