The Loop
Julianne Beffa
Why Bold Makeup Is the Power Move You Need
- By: Meera Rathod
Eyes that stay lit ‘til last call…
Urban Decay just dropped its fiercest statement yet: the “Battle the Bland campaign,” urging us to break free of beige feeds and safe palettes and instead own our radical glow.
In nightlife, where energy and visuals collide, bold makeup isn’t just about aesthetics, it’s confidence in motion, ready to hold up under club lights and Snapchat streaks. These eight Urban Decay staples are your playbook for going loud, proud, and long-wearing.
24/7 Glide-On Waterproof Eyeliner Pencil
Creamy, collagen-rich, and waterproof for up to 16 hours, this pencil is your midnight MVP. Choose from matte, shimmer, glitter, satin or metallic finishes, and yes, there’s a shade for every personality. Even in pouring rain or rave sweat, your liner stays sharp.
24/7 Glide-On Waterproof Eyeliner Pencil
$23
Naked Eyeshadow Stick
Think one swipe, blend, done. These vegan crayon sticks deliver soft-focus or punchy color that lasts up to 16 hours. Ideal for those moments when you need glamour that’s effortless and remix-ready.
Naked Eyeshadow Stick
$25
24/7 Glaze-On Liquid Eyeshadow
This shimmering glaze, applied with its built‑in brush, locks in 15 hours of crease-free, weightless glow. Whether you want subtle sparkle or full disco-glaze, your lids stay lit all night.
24/7 Glaze-On Liquid Eyeshadow
$26
Vice Lip Bond Glossy Longwear Liquid Lipstick
Lip that lasts through dance-offs and last-call kisses. This bonded gloss wraps your pout in full color with mirror shine, and no sticky re-ups to ruin your vibe.
Vice Lip Bond Glossy Longwear Liquid Lipstick
$26
Face Bond Long-Lasting Blush Suede
Soft, matte, and ready for neon lights. This blush sticks through sweat and music, delivering lived-in warmth that doesn’t shift but definitely gets noticed.
Face Bond Long-Lasting Blush Suede
$24
24/7 Moondust Glitter Eyeshadow Singles
Go full cosmic. These stardust-packed eyeshadows twinkle without fallout, and under nighttime lights, they transform your lids into a skyline full of stars.
24/7 Moondust Glitter Eyeshadow Single
$25
24/7 Inks Easy Ergonomic Liquid Eyeliner Pen
With a paintbrush-inspired grip and quick-dry formula, this is how you draw bold wings with precision, without becoming a contortionist. Fans everywhere called it “a game-changer.”
24/7 Inks Easy Ergonomic Liquid Eyeliner Pen
$28
All Nighter Waterproof Glow Setting Spray
Urban Decay’s cult fixer just got a glow update: new formula, more antioxidant protection, and a finer mist. Evening-proof your face from start to sunrise with a lock that still feels cool.
All Nighter Waterproof Glow Setting Spray
$34
Bold isn’t optional, it’s essential…
In a world that wants you to fade into beige, Urban Decay throws you a spotlight and says: be seen. Whether you’re sketching neon liner or layering glitter for a glow that won’t quit, these formulas are built for nightlife’s extremes. So swipe, press, spray, then step into the scene and let your makeup do the talking.
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