Joely Live on IT'SUGAR Collab, Pucker Up, and Beauty Tips!
- By: Meera Rathod
From sour candy challenges with star guests to an official IT’SUGAR collaboration, Joely Live is turning sweet treats into prime entertainment…
Joely Live is always serving looks, laughs, and lip-puckering challenges—but behind the viral YouTube series Pucker Up, there’s a beauty and self-care routine that keeps her glowing through every sour showdown. Now, she’s sharing it all with Loop Mag in an exclusive Beauty Beat session, just in time for her biggest collaboration yet: the IT’SUGAR ‘Pucker Up’ Sour Mystery Box x Joely Live!
This limited-edition candy collection is inspired by Joely’s signature series, where she and celebrity guests brave ultra-tart treats while dishing out the juiciest tea. But keeping her cool on camera takes more than a fearless palate—it’s all about balance, beauty, and bold self-care.
For Joely, beauty isn’t just about a killer makeup look (though she’s got those on lock). It’s about the rituals that fuel confidence, from sunrise workouts to hydrating masks that combat post-sour-pucker dehydration. She’s revealing how she preps for filming, her go-to glow hacks, and the secrets behind her effortlessly fun on-screen energy.
Joely’s journey with IT’SUGAR started long before this collab. A childhood superfan of the candy haven, she grew up making candy hauls a ritual for birthdays, date nights, and sweet tooth cravings. The full-circle moment came when she spotted a Sour Mystery Box at IT’SUGAR’s Universal Studios location, instantly recognizing “Pucker Up” on the packaging. It was her cue to pitch the ultimate brand collab—and the rest is history.
Of course, juggling beauty, content creation, and sour candy battles is no small feat. Her days start with morning sweat sessions to boost energy, followed by filming and editing marathons—where hydration, skincare, and a touch of glam keep her camera-ready. Even her dog Luna gets in on the self-care vibe, joining her for evening walks that help her recharge before diving back into the whirlwind of content creation.
While Pucker Up may be all about high-stakes sour challenges, Joely always ensures her guests feel comfortable, confident, and in control. If a question gets too personal, they can pass—but not without taking on an even sourer dare. The result? A hilarious, tension-filled game of truth or treat that keeps fans coming back for more.
Want to bring the Pucker Up energy to your next beauty night or girls’ hang? Set up a sour challenge, pair it with face masks, and throw in some “truth-or-treat” questions. Whether it’s a self-care Sunday, a glam prep session, or a content creator brainstorming night, Joely proves that beauty, fun, and a little bit of daring go hand in hand.
And this is just the beginning. With her dream IT’SUGAR collab checked off, Joely’s already setting her sights on beauty, fashion, and lifestyle ventures. Her motto? Just do the idea! Because if a simple sour candy challenge can turn into a viral sensation and a nationwide brand deal, the sky’s the limit for what’s next.
“As a candy lover and creator, this collab is a dream,” Joely shares. “Getting to bring Pucker Up to life with IT’SUGAR, while also balancing beauty, wellness, and content creation—it’s everything I love in one.”
The ‘Pucker Up’ Sour Mystery Box x Joely Live is available online exclusively for $30.00, packed with an assortment of sour gummies, hard candies, and powders—each one a surprise, guaranteeing a tangy thrill with every bite.
So, whether you’re glamming up, winding down, or daring your besties to a sour showdown, Joely’s got you covered. Grab your Sour Mystery Box, tune into her Beauty Beat feature in Loop Mag, and get ready to glow, laugh, and pucker up like never before!
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Summer Fridays Lip Butter Balm Pink Sugar
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