Beauty Creations x Barbie™: Esmeralda Hernandez on the Dreamy Collab
- By: Julianne Elise Beffa
Dreamy, Playful, and Nostalgic…
When you think of Barbie™, what’s the first thing that pops into your head? A world drenched in pink? Endless possibilities? The ultimate beauty and fashion icon? Well, get ready to bring that dream to life—right in your makeup bag! Beauty Creations has teamed up with Barbie™ for a collection that’s as bold, playful, and nostalgia-packed as the doll herself. Think dazzling colors, dreamy packaging, and beauty products that make you feel like the main character. To get the inside scoop on this must-have collab, Loop Mag sat down for an exclusive interview with Esmeralda Hernandez, the visionary CEO and founder of Beauty Creations. From childhood dreams to full-circle moments, she spills all the details on what makes this collection pure magic!
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The Barbie™ Dream Comes to Life
Growing up in Mexico, Esmeralda always had big dreams. “As a child, I always dreamt of becoming a model,” she recalls. “Now, being part of the Barbie™ campaign brings that dream to life in a way that feels both empowering and surreal.” With this collection, Esmeralda isn’t just embracing her childhood aspirations; she’s inviting beauty lovers everywhere to do the same. In three words, she describes the Barbie™ x Beauty Creations collection as Empowering, Imaginative, and Cheerful—a perfect tribute to the Barbie™ legacy.
A Collection Packed with Playful Perfection
This collection isn’t just about aesthetics—it’s about fun, functionality, and nostalgia. The standout piece? “The Barbie™ x Beauty Creations Collection Set is hands down my favorite item!” Esmeralda said. “It’s designed to resemble the iconic Barbie Dream Dollhouse, instantly evoking nostalgic memories. The makeup itself captures Barbie™’s whimsical essence but remains entirely wearable.” From hydrating mists to shimmery body oils, the collection offers something for every Barbie™ fan, whether you’re experimenting with beauty for the first time or looking to relive those magical childhood moments.
I was lucky enough to get my hands on the Barbie™ x Beauty Creations Collection Set, and I have to say—the eyeshadows are stunning, the setting spray is a dream, and the sparkly pink setting powder is pure magic!
The Creative Process: A Labor of Love
Creating a collection worthy of Barbie™ meant ensuring every detail screamed California-glam nostalgia. “The creative process was all about immersing ourselves in the heart of Barbie™’s world,” Esmeralda shares. “Every detail was carefully considered—from the scent and color palette to textures and packaging. It was truly a labor of love, and I’m so proud of how it turned out.”
More Than Makeup: A Message of Empowerment
Barbie™ has always been a cultural icon, representing possibility and empowerment. With this collaboration, Esmeralda hopes to inspire beauty lovers of all ages. “I want everyone to feel inspired to embrace their own dreams and see them come to life,” she said. “Barbie™ is a symbol of endless possibilities, and this collection is a reminder that dreams can become reality.”
Staying True to Beauty Creations’ Mission
From day one, Beauty Creations has championed high-quality, accessible beauty. “With this Barbie™ collection, we’ve remained committed to delivering premium formulas at an affordable price,” Esmeralda explains. “We strive to create products that balance fun, innovation, and accessibility—because beauty should be for everyone.” One of the most exciting innovations in the collection? The pH lip oils, which adapt to the wearer’s individual pH level, creating a custom shade. “These products embody inclusivity and uniqueness,” Esmeralda says. “They ensure everyone gets a personalized beauty experience, no matter their skin tone or preference.”
A Celebration of Heritage and Global Appeal
Beyond Barbie™’s global influence, this collection is also a tribute to Esmeralda’s Latinx heritage. “Being born in Mexico, my culture is at the heart of everything I do,” she shares. “My first business was selling at swap meets with my Barbie™ dolls by my side. This collection feels like a full-circle moment—not just a collaboration with an iconic brand but a celebration of where I come from.”
If Young Esmeralda Could Choose One Product…
“If I could go back in time and give my younger self one product from this collection, it would definitely be the pH Lip Oils,” Esmeralda says with a smile. “Lip products are universal and timeless, making them the perfect introduction to beauty.”
A Barbie™-Approved Beauty Routine
Esmeralda’s go-to makeup routine with the collection? “I start with the Hydrating Face Mist for a fresh, dewy base. Then, I use the Cheek Trio for the perfect pop of color. To finish, I apply the pH Lip Oil and the Body Lotion and Spray Set for a lasting scent. For a night out, I love using the Shimmery Body Oil for a gorgeous, glowing finish.” And if she could pick one celebrity Barbie™ fan to rock this collection? “Anahí Giovanna Puente Portilla!” she revealed.
What’s Next for Beauty Creations?
While this Barbie™ collection is making waves, Beauty Creations has even more exciting launches on the horizon. “We’re thrilled to introduce SPF products soon!” Esmeralda teases. “These formulas will be packed with skin-loving ingredients for both protection and nourishment—all wrapped in fun, eye-catching packaging. Stay tuned!”
A Collection That’s Playful, Nostalgic, and Oh-So-Iconic
Beauty Creations x Barbie™ isn’t just a beauty collection—it’s a celebration of dreams, nostalgia, and self-expression. Whether you’re a lifelong Barbie™ lover or discovering her magic for the first time, this collection invites you to play, experiment, and embrace your inner icon. With Esmeralda Hernandez at the helm, Beauty Creations continues to prove that beauty should be fun, accessible, and most of all, empowering. So go ahead—unleash your inner Barbie™ and create your own beauty dream world! Shop the Beauty Creations x Barbie™ collection here!
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