BlackPink's Jisoo Announced As The Celebrity Face Of Alo Yoga

The queen of K-Pop hits the high notes for Spring 2024.….

Alo Yoga, the celebrity-favorited fashion and lifestyle brand, has just announced Korean singer and actress, Jisoo, as the new face of their Spring 2024 collection. 

Launching on Jan. 17, Kim Ji-soo, mononymously known as Jisoo, is featured in an array of Alo looks featuring core styles that will follow with upcoming spring color drops spanning across the first half of the year. Jisoo, a prominent figure in the South Korean entertainment scene, not only excels as a singer and actress, but is also a member of the globally acclaimed girl group Blackpink, boasting a dedicated fan base across East Asia and the United States. 

Launch the slideshow below to see more pics from Jinsoo’s campaign, then shop some of the standouts from the Spring 2024 collection.

“This partnership with Alo felt like the perfect match because my health and wellness has always been a priority for me,” says Jisoo.  “I love to move whenever I have the time, especially with Yoga Pilates.” 

Since Alo’s first international store opening in December 2021, the brand has consistently broadened its global footprint and successfully established 81 sanctuaries worldwide. As the brand envisions further growth, Alo remains committed to propagating a philosophy centered around mindfulness and movement across the globe.  Other celeb fans of the brand include Kendall Jenner, Hailey Bieber, Bella Hadid, Gisele Bündchen and more.

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