Casamigos Brings the Heat to Sundance Film Festival
- By: Julianne Elise Beffa

A Weekend to Remember…
Park City, Utah, was the place to be this weekend as the 2025 Sundance Film Festival took over with its trademark mix of snow, stars, and sensational storytelling. Adding an extra layer of warmth and excitement to the festival was the debut of Casamigos as the Official Tequila of Sundance. From cozy hot chocolates to iconic margaritas, Casamigos cocktails were the toast of Main Street, fueling an unforgettable lineup of events and star-studded moments.
Casamigos Kicks Off the Festival in Style
The festivities began Thursday night with the Jimpa Cast Party at The Elvis Mitchell Suite, presented by Darling&Co. Hollywood heavyweights Olivia Colman and John Lithgow were among the notable names celebrating their latest film. The atmosphere was electric, with guests enjoying custom Casamigos drinks that set the tone for a weekend of indulgence.
By Friday morning, Casamigos was already making waves at the Vulture Spot, where Dave Franco, Himesh Patel, and Sarah Goldberg stopped by to discuss their film, Bubble & Squeak. Meanwhile, over at the Deadline Hollywood Sundance Studio 2025 presented by Casamigos, stars like Marlee Matlin, and Lauren Graham sipped on Casa Espresso Martinis and Casa Ciders while chatting about their projects.
Star-Studded Conversations and Cozy Cocktails
The Elvis Suite turned into a hub of activity as the day continued, hosting a lineup of intimate conversations with Elvis Mitchell and luminaries like Cynthia Erivo, and Sarah Jessica Parker. Guests indulged in a custom Casamigos Hot Chocolate bar, adding a comforting twist to the evening’s festivities. Sarah Jessica Parker and the cast of The Librarians were among those celebrating with rounds of Casamigos cocktails.

TAO Park City’s Pop-Up Delivers Epic Nights
Sundance nightlife hit a new high as Casamigos returned as the exclusive tequila of the TAO Park City pop-up. Friday night saw a high-energy DJ set from Lil Jon, while Saturday brought a show-stopping surprise performance from none other than Jennifer Lopez. JLo had the crowd on their feet, dancing along before taking the stage for a jaw-dropping 10-minute set that included her hits “Jenny from the Block” and “All I Have.”
The TAO pop-up transformed into a winter wonderland with a Casamigos ice chalet bar, serving up margaritas, palomas, and Spicy Ranch Water. Guests snapped photos on a custom Casamigos ski slope chairlift and kicked off the night with shots from a custom ice luge bar. Notable attendees included Post Malone, Niecy Nash-Betts, Jon Hamm, Zach Braff, and Real Housewives stars Heather Gay and Whitney Rose.

A Star-Studded Saturday
Saturday may have brought snow to Park City, but it didn’t cool the excitement. The Deadline Hollywood Sundance Studio continued to shine, with appearances by Benedict Cumberbatch, Carey Mulligan, Questlove, and Rachel Sennott. Over at the Elvis Suite, Rose Byrne and Bill Condon mingled while sipping on Casa Margaritas and Casa Toddys.
The Vulture Spot was buzzing with activity as well, welcoming stars like Logan Lerman, and Molly Gordon. The cast of The Ugly Stepsister brought infectious energy to their interview, punctuated by a celebratory Casamigos Shotski.

Sunday Funday with Casamigos
Sunday’s events wrapped up the weekend in style. Casamigos hosted an intimate dinner for the cast and crew of the timely drama Rebuilding at Ganesh Indian Restaurant. Stars Josh O’Connor, Meghann Fahy, and Kali Reis joined director Max Walker-Silverman for a cozy evening featuring delectable food and, of course, custom Casamigos cocktails.
The day also included the UTA Filmmakers Brunch, where Bloody Marys made with Casamigos added a flavorful twist to the gathering of artists and executives. Later, UTA hosted a post-screening reception for the premiere of Oh, Hi!, where guests like Sophie Brooks, Logan Lerman, and Molly Gordon enjoyed more custom Casamigos creations.

An Unforgettable Tequila Takeover
Throughout the weekend, Casamigos was a constant presence, elevating every event with its signature style and flavor. From the intimate Elvis Suite gatherings to the high-energy TAO pop-up, the tequila brand’s creative cocktails and cozy ambiance became synonymous with Sundance 2025.
Photo Credit: David Becker/ Getty Images for Casamigos at TAO Park City