Coachella 2026 Beyond the Music
An Insider’s Guide to Brand Fueled Pop-Ups, Day Clubs and After Parties
- By: Amanda Coscarelli
With exclusive installations and limited edition merch and refreshments, Coachella has become about so much more than the music. It’s an all day, all weekend experience, from choosing the hottest outfit to curating the perfect post for a brand collab. It’s early mornings getting ready at the brand house and late night after parties with celebrity DJs and open bars. Whether you’re a Coachella regular, or this is your first time in the desert, here’s my guide to all of the can’t miss brand experiences as an industry insider.
Aperol Day Club
Your favorite spritz brand is debuting their brand new Aperol Day Club on the main festival grounds. The pop-up will feature exclusive experiences and merch such as customizable tooth gems, permanent bracelets and touch-up stations. Get in on the season’s hottest new color wave and shop the brand’s exclusive orange merch including patches, pins, scarves, hats and more. Hang out for a while and keep an eye out for live DJ sets, surprise pop-ups, Aperol-inspired frozen treats and of course enjoy a refreshing spritz.
PATRÓN at REVOLVE Festival, Desert Nights and Guess Compound
PATRÓN is powering the party this year at three exclusive locations. From day parties to the afters, this is the tequila take over everyone will be talking about. Make sure to grab the brand’s limited time, desert-inspired collector’s cup, available across all PATRÓN powered events. Here are three ways to get in on the fun.
REVOLVE Festival: For the first time ever, PATRÓN is the exclusive partner of this weekend 1 influencer hub. This brand-house is fashion focused and feels like a three day pool party where influencers can post content, network and get ready for the main event. If you’re on the list, look forward to tequila fueled fun all weekend long.
Desert Nights: This highly exclusive, invite-only after party keeps the festival energy alive after the headlining sets across both weekends. Taking place just a couple of miles from the main festival grounds, this afters is headlined by top DJs like David Guetta and Green Velvet, and powered by PATRÓN as the exclusive tequila sponsor.
Guess Compound: This exclusive influencer and celebrity hub is a party-forward brand house that provides wellness experiences, gifting suites and plenty of PATRÓN. This one’s where top celebs like Timothee Chalamet, Leonardo DiCaprio and Charli XCX stay, so if you’re able to land an invite, you don’t want to miss it.
Starbucks Coffeehouse
Starbucks joins the line-up as the official coffee, tea and refreshers sponsor of Coachella 2026. Head to the Starbucks Coffeehouse on the festival grounds to sip, reset and refresh with curated playlists and cold beverages. Plus, a rotating lineup of complimentary drinks will be available throughout both weekends.
Making perhaps the most anticipated and iconic return is the Unicorn Frappuccino. Exclusively available at Coachella, the nostalgic frozen drink that had us all in a chokehold in 2017 will be available for just a few hours a day at the Coffeehouse.
EUPHORIA Season 3 Screening
In the spirit of Coachella, HBO’s hit series laced with glitter and street drugs, EUPHORIA, is returning for season 3 on April 12. Episode 1 will air Sunday at 9 p.m. PST, but in case you’re busy rocking out to Kaskade, Young Thug and Karol G, HBO is hosting a special screening on the campgrounds at midnight. The event is open to anyone with a weekend 1 wristband and will be first-come-first-serve. Help make Coachella history as the event marks the first ever television series to screen a premiere episode at the festival.
Pinterest's No Phones Pop-Up
Take a break from posting to your stories and get back to Coachella’s roots with a phone-free experience hosted by Pinterest. Discover the season’s hottest style trends in a space that’s all about cultivating real connection, not curating content. Throughout both weekends of the festival, guests are invited to take part in styling and beauty touch-ups inspired by the latest Pinterest trends, create custom charms and capture their looks at the “poptimistic” photo moment. Visitors will receive an analog camera among other souvenirs. This is a highly exclusive installation that you won’t get to see on Instagram, so be sure to check it out for yourself in the Coachella Courtyard.
Lollipop Star Activation x Anyma Launch
Following the release of Anyma and Lisa’s brand new collab, “Bad Angel,” the musical lollipops that went viral after Bad Bunny sampled them on Jimmy Fallon are coming to Coachella for an exclusive first listen. Hear the new track through the lollipop itself and experience DJ Anyma’s exclusive flavor while you demo the unique technology that bridges sound and taste.
Head to the GA area for a first listen and taste of tracks from Anyma, Akon and Ava Max via the Lollipop Stars both weekends.
BELLA+CANVAS Museum of Merchandise
Celebrate cultural history with BELLA+CANVAS, the official blanks provider for Coachella’s 2026 merch. Throughout both weekends, guests can head to the main merchandise area on the festival grounds to experience “Coachella Merchandise: Then & Now,” a design-forward, walk-through experience exploring the evolution of festival merchandise through nostalgia, culture and modern expression. Guests will have the opportunity to design a custom T-shirt using archival Coachella artwork and capture Insta-worthy photos throughout the activation. This is your chance to create a one-of-a-kind piece of merch that you can’t find anywhere else. Arrive early to participate while supplies last!
Goldenvoice Surf Club
Goldenvoice is teaming up with The Palm Springs Surf Club for Goldenvoice Surf Club, blending live DJ sets and pro surfers both weekends of the festival. Take a break from the heat and catch a ride on the wave pool or float away in the lazy river. Set inside the desert city’s only surf club, the venue creates a distinctive daytime oasis where surf, music and poolside hospitality come together. BUNT. and Levity take over Weekend 1 while Subtronics and Gordo carry the vibes into Weekend 2. Plus, meet pro surfers sponsored by brands like Roxy, Quciksilver and Tillys.
