It’s so secret, ’90s street style is back and fresher than ever. In the ultimate Gen Z meets Gen X/Millennials mash-up, mega popular retailer PrettyLittleThing has released an exclusive apparel collection with Italian sportswear brand Kappa, fronted by Grammy-nominated rapper GloRilla.
Described as a “natural partnership” between the brands, the collab is focused on womenswear. The 31-piece cool girl collection features “off-duty athleisure with PLT trend-led designs,” so think utility cargo pants, nostalgic branded tracksuits, varsity dresses and monogrammed mesh pieces, many stamped with a specially designed PLT x Kappa logo. As an ode to the ’90s hip-hop fashion, the color story includes familiar neutrals, khaki, and bright red and yellow.
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PrettyLittleThing x Kappa
“We’re so excited to launch this collaboration with such an iconic lifestyle brand such as Kappa,” Nicki Capstick, marketing director for PLT commented on the collection. “Staying true to what Kappa is known for to pay homage to its roots whilst still resonating with even our youngest customers was super important to us when it came to designing this collection.”
She continued, “We hope merging the typical sportswear feel that is Kappa’s legacy with a ‘going out’ edge will bring a fresh take that is wearable to all this summer.”
For the campaign, GloRilla effortlessly models pieces from the collection in front of a retro gas station with an edgy desert background.
“We had such an incredible time with the team shooting out in Joshua Tree and this collab felt so on brand for me,” she said in press release. “Streetwear is my everyday aesthetic, and I love the fact you can style these pieces between day and evening.”
The PrettyLittleThing x Kappa collaboration is now available on prettylittlething.com, available in US sizes 0-26. Prices range from $20 to $78.
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