Saphira, the first and only natural, salon professional haircare brand that uses 26 minerals sourced from the Dead Sea, has brought on critically acclaimed actress Inbar Lavi as its new Global Brand Ambassador.
Leveraging her genuine love for their healing haircare products and dedication to female empowerment, Lavi will be working closely with Saphira to promote the product line through visual campaigns, as well as event and red-carpet appearances in partnership with the brand.
Lavi is an Israeli-born actress, who remains close to her heritage and faith through her own clothing brand, House of Lavi. Best known for her role in “Imposters” and her portrayal of Eve on the hit Netflix series “Lucifer,” she remains a rising star worldwide within the entertainment industry while cementing her role as a trailblazer and entrepreneur within the fashion and beauty industries.
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The campaign with Lavi found its roots in a unique and organic relationship. While filming on location in Canada, Lavi was battling with her hair because of the humidity when a professional on set recommended that she use a healing haircare brand called Saphira. After doing her own research, the actress personally contacted Saphira’s customer service line to learn more about the brand and its products. Upon doing so, Lavi was connected with Founder and CEO Saphira Greenberg, and their friendship quickly blossomed.
“After being connected with Inbar in such an authentic way, we are incredibly thrilled to announce this exciting campaign for our brand,” says Greenberg. “Inbar’s authentic enthusiasm for the brand and products fused with our mission of empowering consumers through haircare felt like a natural pairing.”
As a Brand Ambassador to Saphira, Lavi will work closely on multiple initiatives, including the development of captivating marketing campaigns and engaging social media content. The synergy between Lavi’s love for the products and Saphira’s dedication to excellence as a solution for natural haircare promises to deliver exceptional results and reach more consumers around the world than ever before.
“Saphira cares about their brand the same way they care for each other, remaining true to the company’s humble beginnings,” says Lavi. “I am so deeply honored to be a part of Saphira’s brand story and help shine a light on their mission to bring confidence to those that have previously struggled with their relationship with their natural hair and embrace one’s authentic beauty inside and out.”
She continued, “The right products make all the difference, and I am so thrilled to be able to share love for Saphira with the world.”
Makeup and skincare brands have utilized the properties and benefits provided by Dead Sea minerals for years; however, there has yet to be a brand in the haircare industry to use this solution until now. Founded to address this gap in the haircare industry, Greenberg and her partner started the first mineral-based haircare line made with all 26 minerals from the Dead Sea.
The minerals in each of the brand’s products penetrate the scalp and provide increased circulation, helping consumers with hair growth and hydration, as well as serving as a topical treatment to heal skin-related issues such as dandruff, eczema, psoriasis, and more.
Saphira seeks to encourage empowerment through the care of hair, recognizing its power as a metaphorical crown and a key element of self identity and confidence. By doing so and in conjunction with Greenberg’s background in positive psychology, Saphira has pioneered and maintained several relationships with charities such as Strong Women Strong Girls and Ronald McDonald House Charities.
As the first salon professional brand to infuse minerals directly from the Dead Sea into premium haircare products, Saphira’s products specialize in varying needs, from curly to hydrating to volumizing, and at an affordable price point, averaging at $30.
Launch the slideshow to see more photos of Lavi’s stunning Saphira campaign then shop standout products from brand below.
The Mineral Moisturizing Shampoo and Conditioner is a rich hydrating sulfate-free duo that both cleanses and moisturizes normal to dry hair. Great for moisture-deprived hair (coarse, frizzy, dry & damaged hair). Selenium and Calcium are two of the minerals that specifically hydrate and strengthen every strand.
Winner of best treatment hair mask in the beauty industry, the Saphira Mineral Mud is a deep healing & hydrating salon professional treatment with 26 healing minerals for all hair types including normal, dry, damaged and over-processed hair. The Mineral Mud envelopes each strand of hair with a layer of minerals keeping hair soft, vibrant, silky, shiny and healthy. The unique blend of 26 minerals singularly moisturizes and heals the scalp and boosts hair growth.
Saphira Rejuvenating Styling Cream is an enriched finishing cream that provides a superb medium and supple hold making it an excellent styling product leaves nice movement and a beautiful shine. Enriched with 26 Dead Sea active minerals, Green Tea Leaf, Sage and Rosemary extracts, this is the perfect styling problem-solver that revives and rejuvenates all hair types including normal, frizzy, dry, damaged, coarse and hair with tough fly-aways.
The Hold & Texture Hairspray provides a strong long-lasting finishing hold yet leaves the hair feeling soft, supple and easy to manage.
Perfect for those suffering from dark spots and hyperpigmentation, this cocktail of powerhouse ingredients includes Omega fatty acids and retinol to help stimulate collagen, calm inflammation, and repair UV damage while you sleep. Key ingredients include Retinol, Niacinamide, Hyaluronic Acid and Linoleic Acid.
This gel-oil cleanser with antioxidants and plant-based oils removes makeup and impurities without stripping moisture for seriously soft, hydrated skin. Formulated with an Antioxidant Blend, Meadowfoam Seed Oil, Cloudberry Seed Oil, Almond Seed Oil and Rice Bran Extract, for healthy and clean skin.
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