Inside House of Campari Ahead Of The SAG Awards
- By: Ashley Joy Parker
- February 22, 2024
Cheers to cinema…
Campari, the iconic Milanese red aperitivo that continues to take a front row seat in championing cinema, returns for a second season in support of the 30th Annual Screen Actors Guild Awards as the official spirits sponsor.
As part of its sponsorship, Campari unveiled the House of Campari, the brand’s celebratory hub during the SAG Awards. Following a VIP preview party on Feb. 20, the space hosted the SAG Awards Ambassadors Dinner, which brought out stars including Taylor Zakhar Perez, Joey King and Phil Dunster.
Campari also hosted “The Color Purple” actress Danielle Brooks at the space, alongside Camparino’s Global Head of Mixology Tommaso Cecca.
“This Awards season, I’m excited to be partnering with Campari in their continued quest to support cinematic storytelling,” says Brooks. “My favorite part of this industry is being able to come together to celebrate with my fellow artists. I am so honored to be nominated for a SAG Award this year and look forward to cheering on my fellow nominees, with a Campari cocktail in hand.”
Campari Red Carpet
- 0.5 oz Campari
- 1 oz Appleton Signature
- 0.5 oz Lime Juice
- 0.5 oz Raspberry-Mint Syrup
- Top with Champagne Lallier Rosè
Method: Combine Campari, Appleton Signature, raspberry and mint syrup and lime juice in a shaker filled with ice. Strain into a coupe glass. Top with Champagne Lallier Rose. Garnish with film reel orange peel.
