Pacsun continues Formula 1 momentum with a new collection which includes a race-inspired capsule in advance of the Formula 1 Las Vegas Grand 2023. The collection encompasses the essence of sport culture with updated silhouettes and restocks of iconic best-sellers. As part of the wider range, there is a limited-piece collection that captures the vibrant spirit of Las Vegas with iconic branding, items that boast innovative styles and designs, and distinctive color pops.
To champion the launch, Pacsun hosted a premium preview event at the beloved Los Angeles nightclub Poppy in collaboration with luxury hospitality and lifestyle marketing company The h.wood Group, serving as a precursor for the debut.
Complete with a collection display, the club was transformed into a space of speed, style and entertainment, providing fans, influencers, artists, creators, and friends of the brand with a first-look at the new collection.
Upon arrival, guests, including comedian DeRay Davis, artist Bryce Xavier and gamer Michael Evans were immediately immersed into the Pacsun and Formula 1 takeover. Themed elements adored the space, including an interactive kiosk, apparel displays, engaging photo moments, bespoke cocktails and more. Staff and attendees were outfitted in the latest styles, further amplifying the overall ambiance.
The new Formula 1 collection features all new women’s, men’s and unisex styles, from shorts, to cargo, joggers and track pants, long and short sleeved graphic tees, hoodies and anoraks, and jackets, that embrace the race aesthetic. The apparel showcases a blend of new patterns and colorways, incorporating gradient body colors, eco-friendly fabrications, special motifs and unique graphic techniques.
The latest designs range from $30 to $600 in inclusive sizing from XS – 2XL.
“Seeing how our F1 collections resonate with our fans is exciting,” said Richard Cox, VP of Men’s and Global Partnerships at Pacsun. “We’re all about giving our community the apparel they want with each drop, but beyond that, we create experiences designed to be special and accessible.”
He continued, “The new collection includes a limited-capsule around the most anticipated race of the year. This drop really captures a lot of what we’re about at Pacsun – art, sports, fashion, culture and more.”
Pacsun is also bringing the excitement directly to the heart of the Las Vegas Strip over race weekend at the Wynn. Fans will have access to merchandise poolside in a dedicated Pacsun area, where visitors are welcome to explore the collection while capturing their experience on a branded step and repeat and 360 photo booth from Thursday, Nov. 16 to Friday, No. 17.
Later Friday evening, Pacsun will be popping up at Delilah with a Formula 1 booth and surprise and delight moments for guests with VIP product gifting upon exiting the famed venue.
Launch the slideshow to see more pics from the launch party at Poppy, the shop six standouts from the collection below.
Photos By Nesrin Danan @blackprints
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