Inside The PAPER PLAYGROUND Coachella Party With Saweetie, Armani White & More
- By: Ashley Joy Parker
- April 13, 2024
A killer kick off party…
Kicking off Coachella weekend one, PAPER magazine hosted its inaugural PAPER PLAYGROUND festival party on Thursday, April 11. The A-List event was powered by E11even and award winning experiential agency partner ENTER, who leads programming each year with an annual Thursday night exclusive festival weekend kick off party curated by event producer Zev Norotsky.
Hosted on a private estate in Bermuda Dunes, Calif., moments from the festival grounds, PAPER PLAYGROUND delivered an evening of cultural chaos in celebration of emerging and established music through a high-impact experience and dynamic digital storytelling,
Featuring an eclectic itinerary, the party—curated by The Influence, led by Ali Lasky—included a live art installation on site by Cohart, a headlining DJ set by DJ Ruckus with special music performance by Saweetie presented by True Religion, featured performance by Armani White, opening set by DJ Pookie and guest set by TINX.
Guests including Alix Earle, Patrick Ta and Wallis Day sipped on Saint James Iced Tea, Happy Thursday, Absolut RTD in collaboration with Ocean Spray, Sainte Marguerite En Provence rose, Reign Storm Energy, La Croix sparkling beverages, ZenWTR, Don Londres Tequila, and E11even Vodka, and Heineken Silver, plus BINNKY, GoPuff, Impossible Foods, and snacks by Cookie Pop Oreo, Candy Pop Twix and M&Ms and Cereal Pop Fruity Pebbles.
Other partners included London Alley, FanFix, Miage Skincare, and Lovesac.
Launch the slideshow to go inside the PAPER PLAYGROUND.
