IT SUGAR & Candy Pop Celebrate Miami Swim Week With Model Izzy Metz
- By: Ashley Joy Parker
So sweet…
During Miami Swim Week, IT SUGAR and Candy Pop kicked off the weekend with a fun and flirty in-store activation in celebration of the official launch of the Patriotic packaging for summer.
The event at IT SUGAR’s all new Lincoln Road store in Miami, focused on COOKIE POP M&M’S Minis and CANDY POP SNICKERS red, white and blue summer wrap design. The event was hosted by model Izzy Metz who hit the hottest runways during Swim Week.
Influencers such as Sophie Schaffer, Seraiah Wells, Kalena Kelly Rossop, Vera Rebekka, Isabella Loren, Owen Lindberg, Halle Wangler and more joined Izzy in the sweet, snacking pop-up event, along with brand CMO and resident snacking expert, Adam Cohen.
Miranda Lara spun tunes at the fete for a great afternoon vibe in Miami Beach. A portion of the proceeds from the popcorn also are donated to Ryan Seacrest Foundation, focused on their Children’s Hospital Network of broadcast centers.
El Cristiano Tequila Miami-themed cocktails were also featured, reflective of the red white and blue popcorn launch.
SNAX-Sational Brands’ premiere popcorn brand, inclusive of Cookie Pop, Candy Pop and Cereal Pop, continues retail expansion with the national introduction of a special edition Patriotic themed packaging. Flavors CANDY POP M&M’S Minis and CANDY POP SNICKERS hit shelves nationwide Memorial Day, and will remain in all retailer partners inclusive of grocer, mass retail and convenience store partners such as Walmart, Publix, H.E.B., Meijer, ShopRite and others, plus e-commerce at www.cookiepopcandypop.com, through summer, and phase out following Labor Day back to the signature packaging.
Launch the slideshow below to see more pics from the celebration.
