Kylie Jenner Releases Canned Vodka Soda Sprinter
- By: Ashley Joy Parker
Sip in style…
She has conquered, makeup, skincare and fashion, now Kylie Jenner has entered the alcohol space.
Over the weekend, the Kardashians star launched Sprinter – the ultimate vodka soda in a can. Made with simple, high-quality ingredients – premium vodka, sparkling water and real fruit juice – and created in four true-to-fruit flavors, Sprinter is a bold and refreshing new entry into the RTD space.
“Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” says Kylie. “Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves.”
To perfect the recipe. Jenner tapped Chandra Richter, a female beverage development expert with over 20 years of beverage alcohol industry experience and a PhD in molecular biology, to serve as Head of Product Development and Operations at Sprinter. After over a year of taste testing, the duo achieved the perfect balance of flavors and Sprinter was born — a 100-calorie, 4.5% ABV canned vodka soda made with real fruit juice and with no added sugar, available in four fruit-forward flavors: Black Cherry, Peach, Grapefruit and Lime.
“It’s been such a pleasure developing Sprinter with Kylie,” says Chandra. “We held numerous tastings over the past year to ensure each of our four flavors are as natural and true-to-fruit as possible. Sprinter is a mouthwatering vodka soda in a can that makes every moment an occasion.”
Kylie celebrated the launch with an exclusive VIP pop up party in West Hollywood on March 21. Her mom Kris Jenner, her sister Khloe Kardashian and BFF Anastasia Karanikolaou were also in attendance.
The party was followed by an exclusive media happy hour the following night and a one-day pop up event, which was open to the public.
Bold, vibrant and eye-catching on the shelf, Sprinter is now available in an 8-can variety pack at major retailers nationwide like Total Wine & More, BevMo and more as well as online at retailers like GoPuff and Instacart. Find Sprinter near you using the store locator HERE.