PATRÓN Tequila, the ultimate party-starter, was at the core of where art, music and culture intersect at Miami Art Week 2023, taking the most talked about parties of the weekend to the next level.
Each December, the best of art and culture come together for an immersive, artist-driven weekend of celebrations at Miami Art Week. This year, PATRÓN Tequila took the most talked about Art Basel parties on South Beach to next level.
From partnering with NYLON House, SOHO House, Gallery Media Group, Vintage Frames and Lori Harvey × YEVRAH Swim, PATRÓN Tequila remained at the forefront of every occasion– bringing people together for extraordinary moments and serving up the perfect drinks for the iconic celebrations.
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PATRÓN kicked off the week on Thursday, Dec 7. with an exclusive tasting of their prestige portfolio. Jessica Wang, Dale Moss and Jaime Jaquez Jr. were among the guests who stopped by for sips of PATRÓN EL ALTO and PATRÓN EL CIELO during golden hour at the Gallery Art House Yacht overlooking Biscayne Bay.
Later that night Trouble Andrew teamed up with Vintage Frames on a first of its kind project to transform the VF Miami into a Bodega-style art installation called Underground Snax. PATRÓN joined the occasion as the exclusive spirits at the event, that included guests like Tyga, Nore, Bobbi Althoff, CeeLo Green and Jonathan Cheban (aka FOODGOD).
The night capped off at the Art of Permanence Party. PATRÓN entered the Gallery Art House for a night of music, spirits, design-driven dining options and non-stop entertainment, including live performances from DJs Isaac Hindin-Miller and Mojave Grey.
On Friday, Dec. 8, the celebrations for PATRÓN continued with several appearances, including the intimate Lori Harey x YEVRAH Swim Brunch at Casadonna and the Vibes Only Day Pool Party featuring DJ Austin Millz and signature cocktails such as PATRÓN Ranch Waters, PATRÓN EL CIELO Spritz and more.
PATRÓN also hosted a second tequila tasting of their prestige portfolio where Meredith Duxbury and Patrick Ta stopped by for sips during golden hour at the Gallery Art House Yacht overlooking Biscayne Bay.
Later that night, PATRÓN EL ALTO was the exclusive spirits sponsor of NYLON House. The transcendent celebratory experience of art, music and technology brought guests like Janelle Monáe, Meredith Duxbury, Jeremy Pope. Rickey Thompson, Patrick Ta, Denzel Dion, Jaime Jaquez Jr, and Jonathan Cheban, and included special performances by Rampa, Desiree, Talon, among others.
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To close out the weekend, PATRÓN made a final appearance at the Meta Mixed Reality Party, which featured amazing DJ sets and performances, and guests Victoria Monét and Rickey Thompson, and NYLON Nights party.
Launch the slideshow below to see more PATRÓN party pics from the weekend.