How To Wear Pantone's 2023 Color Of The Year: Viva Magenta

Welcome to the Magentaverse….

Each year, Pantone announces its color of the year and in 2023, Viva Magenta reigns supreme.  According to the Pantone Color Institute, the hot hue is “brave and fearless” and “vibrates with vim and vigor.” Rooted in nature descending from the red family, Viva Magenta is also described as a “pulsating color whose exuberance promotes a joyous and optimistic celebration.” So how should you work this color into your wardrobe? Get some inspo and shop 10 styles in Viva Magenta and similar shades below.

Walk The Line Midi Dress, Lioness


Take your next date night or special event to the next level with this slinky, sexy midi dress from Lioness. This magnetic magenta number features fixed slim straps, cowl neckline and sultry low cut back. Pair with strappy metallic sandals.

Chakra Satchel Crossbody, Aimee Kestenberg


This wild magenta cobra print bag from Aimee Kstenberg isn’t for the shy ones. Its main entry zipper closure and two exterior zipper pockets ensure your items stay secure in style, while an adjustable crossbody strap offers up the perfect amount of chic convenience. Inside, you’ll find a zip pocket and a slip pocket to store your must-haves.

Frankie Crop Top, Camila Coelho


Camila Coelho’s Frankie Crop Top is the ultimate “going out top.” This rich velvet stunner features long sleeves, bonded sides and padded underwire cups. Style with high-waisted black leather pants or miniskirt.

Belisa Pants, Veronica Beard


The classic cargo pant—but cooler. Meet Belisa, Veronica Beard’s dramatic wide-leg style with a removable sash at the waist. An oversized cargo pocket on one side adds a chic utilitarian element while the bright and bold magenta makes this a standout style. To heighten the statement factor, pair with a top in a matching color for an unforgettable entrance.

Rosa Metallic Leather And Vinyl Heels, Kenneth Cole


Kenneth Cole’s Rosa Heels are a sleek, versatile style to effortlessly transition from the office to a date night. This high-heel pump is made from a mix of metallic leather and tonal vinyl with a cushioned insole for comfort in every step with a durable rubber sole for extra grip.

Velvet Lily Embroidery Plunge Demi Bra, Fleur du Mal


Trés chic. Fleur du Mal’s favorite bra is updated with velvet embroidered lilies that perfectly drape across the body and features an underwire with adjustable straps to provide subtle shaping and lift. Complete the look with the brand’s matching Velvet Lily Embroidery Hipster Thong and Garter for an intoxicating bedroom set.

Eden Trench Coat, Reiss


Inspired by a traditional trench silhouette, the pink Eden Coat lends a heritage feel to your outerwear rotation. It’s fitted with a waist belt and pockets for functionality. Tonal buttons are featured on the front and the cuffs, adding understated style to this wardrobe staple. Layer over your cool weather looks for a quintessentially-Reiss finishing touch.

8 Other Reasons, Darcy Earrings


Sometimes it’s the little things. 8 Other Reasons’ Darcy Earrings are the perfect pop of color to compliment any outfit. These decadent danglers feature gold-tone metal with magenta and clear crystals. Wear your hair back to make sure these earrings are showcased.

Tala Dress, Retrofête


Fuzzy and fabulous. Take sweater weather to the next level in Retrofête’s Tala Dress. This mini sweater dress features a fuzzy cable knit oversized top with a ribbed, bodycon bottom. It’s complete with a crystal button front closure.

Aquarius Alice Headband, Lele Sadoughi


Part of Lele Sadoughi’s Zodiac Collection, the magenta Aquarius Alice Headband is really more like a crown. The hand-embellished piece features round crystals in a constellation design, 14k gold plated bezel settings, 14k gold plated star charms with crystal centers and Water-Bearer charms with dangling pear shaped crystals.

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