Each year, Pantone announces its color of the year and in 2023, Viva Magenta reigns supreme. According to the Pantone Color Institute, the hot hue is “brave and fearless” and “vibrates with vim and vigor.” Rooted in nature descending from the red family, Viva Magenta is also described as a “pulsating color whose exuberance promotes a joyous and optimistic celebration.” So how should you work this color into your wardrobe? Get some inspo and shop 10 styles in Viva Magenta and similar shades below.
Related | Dressing For Revenge: Shop 7 Slay-Worthy Styles
Take your next date night or special event to the next level with this slinky, sexy midi dress from Lioness. This magnetic magenta number features fixed slim straps, cowl neckline and sultry low cut back. Pair with strappy metallic sandals.
This wild magenta cobra print bag from Aimee Kstenberg isn’t for the shy ones. Its main entry zipper closure and two exterior zipper pockets ensure your items stay secure in style, while an adjustable crossbody strap offers up the perfect amount of chic convenience. Inside, you’ll find a zip pocket and a slip pocket to store your must-haves.
Camila Coelho’s Frankie Crop Top is the ultimate “going out top.” This rich velvet stunner features long sleeves, bonded sides and padded underwire cups. Style with high-waisted black leather pants or miniskirt.
The classic cargo pant—but cooler. Meet Belisa, Veronica Beard’s dramatic wide-leg style with a removable sash at the waist. An oversized cargo pocket on one side adds a chic utilitarian element while the bright and bold magenta makes this a standout style. To heighten the statement factor, pair with a top in a matching color for an unforgettable entrance.
Kenneth Cole’s Rosa Heels are a sleek, versatile style to effortlessly transition from the office to a date night. This high-heel pump is made from a mix of metallic leather and tonal vinyl with a cushioned insole for comfort in every step with a durable rubber sole for extra grip.
Related | Recreate Ava Max’s Blonde Bombshell Look From The ‘Barbie’ Premiere
Related | Stay Woke: 8 Under-Eye Masks To Use After A Night Out