Sanzo Announces Steve Aoki & Simu Liu As Investors
- By: Ashley Joy Parker
- March 21, 2024
Drink up…
Sanzo, America’s first Asian-inspired sparkling water, announced that 2x Grammy-nominated music producer and DJ Steve Aoki and actor Simu Liu, have invested in the company, both sharing the commitment to Sanzo’s mission and deep belief in the cross-cultural appeal and need of Asian-inspired products in the United States.
“Sanzo’s mission is to bridge cultures by being a source of celebration of the modern Asian diaspora, and Steve and Simu have been at the forefront of shaping culture through their prolific careers as entertainers,” said Sandro Roco, Founder & CEO of Sanzo. “Steve and Simu have been friends of Sanzo since our early days, aligning personally with our mission, and it’s a dream come true to deepen our relationship with them as investors.”
Founded in 2019, Sanzo inspires Americans to explore Asian flavor through its products and collaborations. As the first Asian-inspired sparkling water in the U.S., Sanzo is made with real fruit like lychee, yuzu with ginger, pomelo, calamansi and mango, and no added sugar, artificial or natural flavors. Sanzo is available at more than 3,000 doors including Whole Foods, Safeway and Sprouts.
Sanzo seeks inspiration from iconic cultural moments, strategically partnering with institutions that are committed to telling the stories of Asian leads. With the advisement of its newest investors, Sanzo will branch further into music, sports, fashion and food in the year to come.
“I’ve always been a conscious believer of globally crossing genres with my music, and I love that Sanzo is doing the same by crossing over and bridging cultures with their products,” said Aoki. “I’ve been a fan of all the unique and delicious flavors ever since I had my first sip.”
“I invested in Sanzo because I’m extremely passionate about uplifting AAPI entrepreneurs with a solid vision for their business,” said Liu. “Sandro is an extremely hard-working founder with a great business model for his company. I’m excited to partner with him alongside Steve to grow Sanzo together.”
To learn more about the brand, visit drinksanzo.com or find Sanzo on social @drinksanzo.
