Shaun White, Sports Illustrated, & Casamigos Celebrate the Snow League Launch
- By: Julianne Elise Beffa
Bringing the heat to Aspen…
This weekend, Aspen turned into the ultimate winter wonderland as Casamigos teamed up with Sports Illustrated and Shaun White’s House of Friends to celebrate the highly anticipated launch of Snow League, the first-ever professional snowboarding league. The star-studded affair brought together some of the biggest names in entertainment, sports, and nightlife for an unforgettable evening filled with high-energy vibes, chilled cocktails, and, of course, a whole lot of snowboarding spirit.
With the legendary Shaun White at the helm, The Snow League promises to revolutionize the sport, bringing a fresh, competitive edge to professional snowboarding. And what better way to kick off this game-changing initiative than with an Aspen soirée powered by Casamigos? Known for throwing some of the best parties in the world, the ultra-premium tequila brand made sure this launch was one for the books.
The guest list read like a who’s who of Hollywood and the sports world. A-listers including Nina Dobrev, J Balvin, Julianne Hough, Miles Teller, Keleigh Sperry, and more made their way to the exclusive event, embracing the après-ski chic aesthetic as they toasted to the future of snowboarding.
It didn’t take long for the party to heat up, even in Aspen’s chilly winter air. Guests sipped on a curated selection of Casamigos specialty cocktails, each designed to complement the cool mountain vibes. The signature drinks of the evening included the Casamigos Margarita, Casa Ginger Mint Paloma, and the Casamigas Spicy Ranch Water—each one as smooth and bold as the riders set to compete in Snow League.
Of course, no Casamigos event would be complete without a little extra flair. A custom Casamigos Ice Luge stole the show, serving up perfectly chilled shots to keep the energy high. Whether you were an Olympic-level snowboarder or a celebrity along for the ride, everyone joined in on the fun, raising a glass to this historic moment in the sport.
Beyond the party, the launch of Snow League marks a major milestone in the evolution of professional snowboarding. Shaun White, an icon in the sport, has long been a pioneer, pushing boundaries both on and off the slopes. With Snow League, he aims to create a platform that not only elevates competition but also brings a new level of excitement and exposure to snowboarding on a global scale.
With the backing of Sports Illustrated and the signature cool factor of Casamigos, the league is poised to capture the hearts of action sports fans everywhere. From thrilling competitions to next-level après-ski events, Snow League is set to redefine what it means to be a pro snowboarder in today’s world.
As the night went on, the celebration continued with music, dancing, and plenty of toasts to the future of Snow League. Guests shared laughs over Casamigos cocktails, snapped Instagram-worthy moments against the stunning Aspen backdrop, and reveled in the excitement of being part of something truly groundbreaking.
By the time the event wrapped, one thing was clear—Snow League is set to make serious waves in the world of snowboarding, and Casamigos knows exactly how to throw a party that sets the tone for success.
With the perfect blend of star power, elite athletes, and Casamigos-fueled festivities, Aspen’s Snow League launch was nothing short of legendary. And if this event was any indication, the future of snowboarding has never looked cooler.
Photos by Janelle Piatrzak.
