Vellachor’s Whimsical Debut at NYFW
- By: Meera Rathod
An all-white runway, live corset painting, and captivating designs defined Vellachor’s first-ever NYFW appearance…
Yesterday, Vellachor—a rising Los Angeles–based label known for blending artistry, nostalgia, and a hint of whimsy—made its highly anticipated New York Fashion Week (NYFW) debut. Against a pristine white backdrop, the showcase drew on the brand’s commitment to ethically sourced materials and romantic silhouettes, offering a glimpse into the imaginative world of founder and designer, Ella Titus. From the moment a model’s corset was painted on the runway, onlookers were swept into a dreamscape where sustainability meets bold, fairy-tale-like fashion.
A hush fell over the crowd as artist Marina Chernova walked onto the runway, brush in hand, to paint a model’s corset in real-time. This live display of creativity immediately signaled Vellachor’s flair for blending sweet, fairytale romance with bold, avant-garde silhouettes. The fusion of spontaneous art and daring design set an exhilarating tone for the show, leaving the audience transfixed from the very first look.
Set against a pristine all-white backdrop, each piece in the Vellachor collection seemed to glow with its own story. The stark space worked like a gallery wall for Ella Titus’s imaginative silhouettes, allowing every pop of lace, sheen, or intricate detail to stand out. The result was a living art installation—proof that simple staging can make daring fashion feel even more magical.
At the core of Vellachor is a deliberate blend of artistry, nostalgia, and ethical practice—a vision that founder Ella Titus cultivated from childhood. Raised in Des Moines and sewing since she was five, Ella moved to Los Angeles at 18 to hone her craft at FIDM, ultimately channeling her fascination with old-world treasures into contemporary design. By using deadstock and recycled fabrics, Vellachor marries a dreamy, romantic aesthetic with a refreshingly responsible approach—proof that fashion can be both whimsical and deeply mindful.
If one ensemble stole my heart, it was the lace-and-beaded corset dress boasting a dramatic drop waist and a gorgeously draped chiffon skirt. The high slit balanced its fairytale aura with a dash of daring, making every step across the runway feel like a scene from an epic romance. This look captured the very essence of Vellachor—a dreamy fusion of timeless femininity and edgy, modern glamour.
Much of Vellachor’s intrigue lies in how each piece blends Ella’s storytelling roots with a conscience for responsible, inclusive design. Lace-up closures cater to diverse body types, and every stitch relies on carefully sourced materials—reminding us that fashion needn’t sacrifice ethics for drama. By the show’s finale, this NYFW debut had firmly established Vellachor as a brand unafraid to weave whimsy, romance, and environmental mindfulness into one compelling sartorial narrative, offering a hopeful vision of what next season’s runways could be.
