Avril Lavigne has announced her first ever alcohol partnership with ready-to-drink cocktail brand BeatBox Beverages.
The “Complicated” singer has partnered with the mega-popular brand with musical roots to create Avril‘s 11.1% ABV Pink Lemonade. The exclusive flavor, with special edition packaging, is now available at tens of thousands of locations nationwide, including 7-Eleven, Kroger, Circle K, Casey’s, QuikTrip, and many other retailers.
“The partnership with BeatBox felt right from the start – I have never come across a brand that was as committed to providing their fans with a truly memorable experience, specifically pegged to music, than the BeatBox Team,” said Avril. “Every facet of the collaboration, down to my involvement with the design of the package itself, felt authentic and true to me. I am excited for people to see the new packaging, and let us know what you think.”
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Party vibes are at the core of BeatBox Beverages. Founded in Austin Texas, the brand blew up after appearing on Shark Tank, walking away with the biggest investment the show had made at that time, $1 million from Mark Cuban. Now, the fastest growing alcoholic beverage brand on social media is stacked roster of other investors including MTV Ridiculous star Rob Dyrdek and DJs Party Favor, Louis The Child, Good Times Ahead, and many others.
BeatBox’s partnership with Avril is the latest in their wider “Creator Series.” The series partners the ready-to-drink cocktail brand with globally recognized tastemakers to create exclusive, uniquely designed flavors and packaging that are distributed through the brand’s large retail network.
“From the moment Avril told our team how she drinks a BeatBox before every studio session we knew this was a perfect fit for our growing Creator Series,” says Zech Francis, VP of Global Marketing for BeatBox. “The BeatBox Creator Series is where we partner with world renowned musicians like Avril Lavigne, as well as other large influencers and brands, to bring exciting new flavors and collectible packaging to our 45,000+ retail locations,”
He continued, “Partnering with Avril is going to unlock even more exciting opportunities for BeatBox as one of the fastest growing ready-to-drink cocktail brands in the US.”
Fans across the country now also have access to enter to win exclusive signed Avril merchandise from their favorite retailers. Retail activations will also include custom Avril displays and a national sweepstakes to meet the musician in person.
Search where you can find Avril‘s 11.1% ABV Pink Lemonade near you HERE and shop the classic BeatBox Party Pack below.
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