Ruslan is a top celebrity hair stylist with a roster including names like Elsa Hosk, Shanina Shaik, Kylie Jenner, Alessandra Ambrosio, Jessica Alba and Priyanka Chopra.

His new LEV collection includes eight custom styles offerings and is fully sustainable in ethical production practices and ethically sourced hair.

Ethically sourcing and producing with sustainable practice was very important to Ruslan. He wanted to ensure he would be offering the highest quality on the market, and properly compensating the woman whom the hair derives from.

“I am very excited to launch my luxury hair extension line,” says Ruslan. “This line is completely different from any other hair collection in the market, as all the hair is ethically sourced and produced in Bali Indonesia. This has been a passion project of mine for the last three years, and I really hope to change the industry standards for the better.”