Celebrity hair stylist Ruslan Nureev celebrated the launch of his new luxury hair extension line LEV with an exclusive event in Beverly Hills.
Models, influencers and beauty industry notables such as Livia Pillmann, Lily Benardout, Chanel Stewart, Bailey Clark, Hoda Elkoussa, Yi Zhou, Nars Khenchil, Caitlin Lawson and many more guests came out to support Ruslan at the beautiful launch event in Beverly Hills at the impressive luxury estate with sprawling views of Los Angeles.
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The poolside fete featured delicious cocktails by El Cristiano ultra premium tequila and Hollywood Vodka, hydrating Caliwater cactus water, Essentia water, and catering by Pizza Girl, featuring guest chef and founder Caroline D’Amore.
Other Ella Udu, Oliver Trevena, Madison Brodsky, Sergio Farias, Kailyn Shepherd, Rose Rosenfeld, Laken Romine, Georgia Ball, Megan Moilanen, Hannah Linderman and Ann-Katherin Rudel.
Ruslan is a top celebrity hair stylist with a roster including names like Elsa Hosk, Shanina Shaik, Kylie Jenner, Alessandra Ambrosio, Jessica Alba and Priyanka Chopra.
His new LEV collection includes eight custom styles offerings and is fully sustainable in ethical production practices and ethically sourced hair.
Ethically sourcing and producing with sustainable practice was very important to Ruslan. He wanted to ensure he would be offering the highest quality on the market, and properly compensating the woman whom the hair derives from.
“I am very excited to launch my luxury hair extension line,” says Ruslan. “This line is completely different from any other hair collection in the market, as all the hair is ethically sourced and produced in Bali Indonesia. This has been a passion project of mine for the last three years, and I really hope to change the industry standards for the better.”
The bash was timed with the collection e-commerce digital launch, which is now available on levextensions.com. Pricing range from $1,200 to $1,600 for the nice-piece customizable set.
Click the slideshow above to see more pics from the stylish soirée.
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