Just a few blocks away, the takeover bled into retail. At Susan Alexandra, signature beaded bags morphed hand-stitched keepsakes you could literally wear to the next aperitivo hour. Coming Soon leaned into tablescape fantasy: Murano-style coupes, blood-orange glass carafes, and cheeky coasters, turning any coffee table into a spritz altar. Meanwhile, Colbo hosted the coolest pit stop of the circuit—a “spritz & shop” where vinyl-spinning DJs melted disco into jazz, shoppers nibbled light bites, and tees flew off the racks faster than the bartenders could top up prosecco. Together, the trio proved that downtown creativity pairs effortlessly with Northern Italian ritual.

There’s a reason the Campari Spritz has become summer shorthand for “It’s five-ish; let’s vibe.” Campari has held the #1 bestselling-liqueur slot for six straight years, riding America’s growing crush on lower-ABV cocktails that let you linger all afternoon without missing the sunset. Instead of blanketing billboards, the Milanese icon keeps exporting its red religion via culture drops: first Venice, then Paris, now a micro-neighborhood in Chinatown. By recruiting jewelry makers, design renegades, and a vinyl-savvy menswear crew to reinterpret the aperitivo hour, Campari reminds us that the spritz isn’t just a drink; it’s a canvas—endlessly remixable, forever unmistakably red.