Inside The Sonic Desert Party With BPM Music

By: Ashley Joy Parker
April 13, 2024

In partnership with Coca-Cola Spiced & Topo Chico…

One of the hottest parties during Coachella Weekend, “Sonic Desert,” presented by Coca-Cola Spiced & Topo Chico in partnership with BPM Music presented ‘Sonic Desert,” rocked 21 Arrows Ranch in Thermal, Calif., within minutes away from the festival grounds.

For Weekend 1, the hottest one-day day party destination brought out a bevy of celebs and influencers, including “Dancing With The Stars” pro Gleb Savchenko, “Too Hot To Handle” stars Linzy Luu , Hunter Matthews and Dre Woodard, “Love Island” star Isaiah Harmison, CW’s Love & Liars” star Sydney Schlachter and more. The event featured live celebrity DJ performances by one of BPM Music’s multi-hypenated headliners, Austin Millz, plus a number of festive activations.

Coca-Cola Spiced offered the blending iconic taste of Coca‑Cola with a burst of refreshing notes from raspberry and spiced flavors for an uplifting taste experience. Topo Chico featured their best sparkling mineral water brands, with several flavors and package sizes to satisfy even the most legendary thirst to enjoy the crisp, no-calorie taste.

Participating partners included beverages by Smartwater, reimagining hydration from the inside out, combining vapor-distilled water with added electrolytes for a pure, crisp taste, all in an iconic package. Also represented at the event, DriveH2, the public service initiative by environmental nonprofit EIN and its message of a zero emission, hydrogen powered future – displaying a limited-edition hydrogen fuel cell car, the Toyota Mirai.

Dulce Vida Tequila brought organic tequila infused sips, Glo Design Lab created handcrafted signature healing crystal styled hats, ROLAND showcased innovative electronic music instruments, and Drip IV Therapy’s treated attendees with on-demand vitamin-infused blends formulated with science-backed therapies to optimize repair, recovery, and rehydration.

Additional food and beverages sponsors included Monster Energy beverages, Whipshots, Happy Thursday, Verb Caffeinated Energy Bars, St. James Iced Tea, Dang Brothers Pizza and The Boiling Crab.

At the party, Lauren Altman showcased a mixed-media art installation entitled, “Desert Garden,” using upcycled Coca-Cola and Smartwater products. In creating this piece for Sonic Desert, Altman shares her mission to raise awareness of the myriad of ways daily objects and materials can become works of art that improve the environment while adding a spicy touch of color to our world. The artist also featured upcycled pieces from her fashion collection, Lauren Altman Studio.

Launch the slideshow to go inside the Sonic Desert party.

Linzy Luu