Inside The Gallery Desert House Presented By PATRÓN
- By: Ashley Joy Parker
Next stop, the desert…
After successful pop ups at SXSW, Art Basel and the Hamptons, Gallery Media Group expanded its experiential event series, Gallery House, to the desert during Coachella.
Presented by #PATRÓN, the Gallery Desert House pop-up spanned four days and included a stacked itinerary of experiences including sunrise-to-sunset pool parties, live performances from Chantel Jeffries, Austin Millz, DJ Millie and more, #PATRÓN Desert cocktails, workouts and wellness, a #GRWM content studio, VIP transportation, bespoke brand vignettes like a Kemo Sabe western pop-up and more.
“Too Hot To Handle” star turned “Dancing With The Stars” fan favorite Harry Joswey was among the famous faces spotted at the Gallery Desert House, as well as Bachelor Nation’s Nick Viall and his wife Natalie Joy, “Love is Blind” star Micah Lussier, “Euphoria” star Algee Smith “RuPaul’s Drag Race” star Kerri Colby, content creators Lele Pons and Daniela Legarda and more.
“Vanderpump Rules” stars Tom Schwartz, Scheana Shay and her husband Brock Davies also swung by the Gallery Desert House. Other sponsors included Delta Air Lines, Dove, INFINITI, Bai & Core Hydration, Vince Camuto, FRYE, Michaels Stores, COVERGIRL and KDP Keurig.