Jisoo and self-portrait Blur the Line Between Past and Future in Pre-Fall 2025
- By: Julianne Elise Beffa
Dreams of Past Lives…
What happens when style, stardom, and a dash of surrealism collide? You get Dreams of Past Lives—the dreamy, cinematic Pre-Fall 2025 campaign from self-portrait, starring none other than global superstar (and eternal it-girl) JISOO. It’s the third creative link-up between Jisoo and self-portrait’s founder Han Chong, and let’s just say—they’re not just in sync, they’re on another planet entirely.
Shot in Seoul by visionary lensman Drew Vickers, the campaign fuses nostalgic glamour with a futuristic twist, dropping Jisoo into scenes that feel like memories from a life you’re pretty sure you never lived—but would absolutely post on your feed. Picture AI-crafted dreamscapes, 60s silhouettes remixed for 2025, and outfits that shift as effortlessly as Jisoo herself. This isn’t just a lookbook—it’s a vibe.
Welcome to Jisoo’s Daydream Dimension
“There’s a natural creative rhythm between us,” Han Chong says of his longtime muse, and it shows. Jisoo doesn’t just wear the clothes—she inhabits them. One minute she’s a mod icon wandering a sci-fi lounge; the next, she’s a lace-clad enigma floating through a fog-kissed garden from another universe. It’s all part of the Dreams of Past Lives universe—equal parts retro and hyperreal, glam and ghostly.
Jisoo, true to form, keeps you guessing. She’s iconic, yet elusive. A chameleon, yet unmistakable. And here, she becomes the ultimate time-traveling fashion girlie—effortlessly gliding between past and future, mood and moment, dream and déjà vu.
Let’s Talk Looks
So what’s Jisoo wearing in this wild wonderland? Everything your inner style archivist has been craving. There’s a sporty nylon windbreaker layered over a gingham bandeau and houndstooth skort (hello, hot nerd energy). A lacey white blouse tucked into a cream denim beaded skirt gives sweet-meets-subversive. And don’t get us started on the white cotton mini dress—clean, crisp, and picnic-date perfect when paired with the Rattan Bow Basket Bag.
P.S., you can shop these looks below!
Every outfit is a micro-moment: cottagecore with an edge, mod but make it 2025, and yes, even a hint of cyber romance. It’s the kind of collection that makes you want to romanticize your Tuesday grocery run.
Creative Chemistry, No Gimmicks
At the heart of it all is trust—and a real vibe—between Han Chong and Jisoo. “I feel completely empowered to be myself,” she says of the ongoing collab, and that confidence radiates through every shot. This isn’t your standard celeb-fronts-a-brand moment. It’s a creative partnership that feels like art, not marketing. And it pays off—big time.
With AI-generated backdrops that feel more like storyboards than sets, and Vickers’ dreamy, detail-driven photography, every element clicks into place like a fashion fairytale. There’s vision, intention, and just enough weirdness to keep it interesting.
The Big Picture: Self-Portrait’s Next Chapter
Self-portrait has always been about rewriting the fashion rulebook—turning occasionwear into something cool, clever, and actually wearable. And Pre-Fall 2025 is a masterclass in balance: tailored but playful, structured but soft, nostalgic yet next-gen. Bonus points for its use of eco-minded fabrics like recycled chiffon and organic cotton—proof that fantasy and responsibility can, in fact, coexist.
And let’s not forget the self-portrait Residency program, launched in 2024, which brings in cross-disciplinary creatives to shake things up inside Harella House. It’s the kind of move that tells you self-portrait isn’t just chasing trends—they’re shaping culture.
Jisoo: The Muse Who Keeps Us Guessing
At the center of it all? Jisoo—cool, composed, and totally captivating. She’s the kind of icon who doesn’t just wear the collection—she translates it. Whether she’s perched in a technicolor garden or staring down the lens with quiet intensity, she draws you in. She’s not just modeling clothes—she’s telling a story, one outfit at a time.
It’s that magnetic mix of presence and mystery that makes her the perfect face for a campaign that’s all about slipping between timelines. She’s both mirror and muse, pop queen and quiet enigma—and we wouldn’t have it any other way.
TL;DR? Fashion Fantasy, Activated.
In a world full of copy-paste campaigns, Dreams of Past Lives is a reminder that fashion can still surprise us. It can feel like art. Like cinema. Like a beautiful hallucination you want to live inside. And thanks to Jisoo and Han Chong’s electric synergy, self-portrait’s Pre-Fall 2025 collection doesn’t just dress the part—it dreams it.
Shop the looks below!
Rattan Bow Basket Bag
$545
White Cotton Contrast Collar Mini Dress
$490
Mottled Gold Pearl Tiered Earrings
$225
Grey Nylon Cropped Windbreaker
$450
Houndstooth Skort
$435
Enamel Flower Earrings
$200
Talent: Jisoo, Creative Director: Han Chong, Founder & Creative Director Of Self-Portrait, Photographer: Drew Vickers, Artist Stylist: Ja Young Choi, Stylist: Emilie Kareh, Make-Up: Myung Sun Lee, Hair: Seon Yeong Lee, Art Director: Simmonds Ltd
