PCN Entertainment announces that they will be bringing on Desiree Ashe-Bradford as the VP, Events & Programming. In this role, Ashe-Bradford will be producing and curating unique live and virtual events, along with other opportunities that enhance the creative lifestyles of their members.
As part of PCN Entertainment, members are welcomed with a jam-packed calendar that includes everything from exclusive live performances and innovative experiences to networking and collaboration opportunities and more, unveiling a brand new take on nightlife and memberships.
Speaking of the new position, Ashe-Bradford states, “This past year opened my eyes to discovering the things I value most and being able to be my most creative in all that I do. Meeting Charles (the founder) and learning about PCN, I knew this was an opportunity that checked all my boxes. We met several times, I did some consulting and presentations, and we took our time making sure it was the perfect match.”
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Stepping away from a large corporate position was a huge leap for Ashe-Bradford, but she’s enthralled to be able to work on this project from the ground up. Reeling in her past expertise working at Tao Group and The Ainsworth Group, she carries over 10 years of experience in the events and hospitality field, immersing herself in nightlife, production, and everything in between.
Ashe-Bradford is no stranger to the volume of this role, stressing the importance of pace when it comes to putting together events in a short turnaround time. For NBA All-Star Weekend back in 2017, she managed over 20 plus events in a single weekend — proving to herself that nothing is impossible.
She explains, “That’s the type of pace we’re taking month after month with PCN to give our members unlimited and non-stop access to new content, programming, and experiences.” What she’s most excited about stepping into this new role is all the tech she will be learning: different from hospitality, events, nightlife, and customer service, which she calls “her things.”
“Throw me in and I can always deliver what you need,” she states. “However, what we’re creating at PCN is unimaginably advanced. Through technology, we’re able to completely change and streamline the interaction between the consumer, venues, brands, all of it. Coming out of this pandemic, the importance of finding progressive and innovative ways to move entire industries forward has become especially clear. We’re the future of this industry and it’s only the beginning.”
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