After slaying the online game for over a decade, beloved Gen Z fashion brand Princess Polly has opened the first U.S. store at Westfield Century City mall in Los Angeles.
The newly unveiled 3,370-square-foot retail space features approximately 200 on-trend styles from the Australian-born brand and fosters an immersive and interactive experience that goes well beyond shopping.
Complete with sick digital displays, a glamorous media wall, and personalized product recommendations, the store was strategically designed to engage and captivate shoppers while also serving as a marketing and content engine. Bringing to life the sense of community that Princess Polly has grown through social media, the store will host special events such as product launches, meet-and-greets with influencers and styling workshops.
“Opening our first store in the U.S. is a monumental milestone for Princess Polly,” said Wez Bryett, co-CEO of Princess Polly. “We’re confident the brand will thrive as a physical retailer and we look forward to seeing its growth potential come to fruition.”
He continued, “Based on feedback from our loyal customers, Los Angeles is the ideal first location to establish our retail footprint in the U.S., and we’re excited to pair the seamless online Princess Polly experience that American shoppers have grown to love with the convenience of a brick-and-mortar store at Westfield Century City.”
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Princess Polly—whose celeb fans include Dixie & Charli D’Amelio, Gigi Hadid, Kendall Jenner, Ashley Benson, Addison Rae and more—falls under the umbrella of a.k.a. Brands Holding Corp., a brand accelerator of next generation fashion brands, which also includes Culture Kings, mnml and Petal & Pup.
Calling the Princess Polly store opening “an exceptional achievement,” Ciaran Long, Interim CEO of a.k.a. Brands, notes that milestone is sure to strengthen the bond between the buzzy brand and its devout fashion fans.
“Consumers in the U.S. will be able to explore and try on Princess Polly’s high-quality styles in person before purchasing for the first time, and we’re confident that the store will allow Princess Polly to forge deeper connections with existing and new customers,” he said. “I look forward to watching the brand expand its retail footprint within the U.S. and in new markets across the globe.”
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The Princess Polly store at launched with a soft open on Sept. 8 with a grand opening planned for Sept. 16 and Sept. 17. To celebrate, the brand is giving two lucky winners a $300 Princess Polly gift card each to spend in store or online via a fun social media contest, which fans can HERE.
Fans can expect to find a range of must-have styles in stock, from cozy sweater for fall, to Y2K-inspired slip dresses. Other standout items currently in the store include cool cargo pants, curve hugging corset tops, gorg “going out” dresses, statement boots and more.
Start making your wishlist and check out 10 standout pieces from Princess Polly’s latest collection below.
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