Inside The Boohoo x Barbie Launch Party
- By: Ashley Joy Parker
- July 3, 2023
Come on Barbie, let’s go party…
On June 29, global e-tailer Boohoo celebrated the launch of their limited edition collection with global icon Barbie. Top media, VIP, and industry tastemakers packed Ardor, a restaurant in West Hollywood’s EDITION hotel to view the ultra cute capsule collection.
To further the celebration, BET’S 2023 award winning Best New Artist, Coco Jones performed for guests while wearing staple pieces from the Boohoo x Barbie collection.
Amonth the famous faces in attendece were Ming Lee Simmons, Loren Gray, Siobhan Bell, Bre Tiesi, Chelsea Lazkani, Lexi Wood, Chanel West Coast, and more.
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The Boohoo x Barbie collection embodies a shared commitment to inclusivity and empowerment. Featuring an iconic pink color palette paired with pops of whites and black, the collection has something for everyone, including printed swimwear, slogan lounge pieces, sunglasses and more. Designed to empower all, pieces are available to shop in sizes 0-24.
Click the slideshow to see more pics from the launch party, then shop six standout pieces from the Boohoo x Barbie collection below.
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