John Legend is known worldwide for his silky vocals and now he’s making sure his skin (and yours) is just as smooth.
Earlier this year, the “All Of Me” singer launched his skincare brand, LOVEDº1, in partnership with dermatologist Dr. Naana Boakye, offering a line of elevated, unisex skin and body products for melanin-rich skin.
“Our mission is to celebrate melanin-rich skin and provide the love, care, and attention it deserves,” says Legend. “We hope to help democratize the beauty space by offering high-quality products at an accessible price point. Everyone deserves to be seen, represented and provided with the tools to love themselves, starting with healthy skin.”
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At launch, LOVEDº1 introduced six dermatologist-approved products offering effective and nurturing skin-care for complexions of color, while addressing issues universal to all skin-types.
The formulations are specifically balanced to moisturize, nourish, and uplift melanin-rich skin with natural ingredients that have a history in communities of color including Shea Butter, Jojoba and Coconut Oils and enhanced with the antioxidant properties of Rosehip Oil and Sea Buckthorn Oil.
@loved01skin Episode 1 | @johnlegend is letting us in on his #LOVED01 ♬ original sound – Loved01
Dedicated to increasing inclusivity and representation in the skincare industry, Legend teamed up with Dr. Boakye to help ensure formulations are of the highest efficacy and standard. LOVEDº1 works to ensure all products are reviewed in-depth, bringing forth only the best ingredients and solutions for melanin-rich skin needs coming from a diverse and passionate group.
LOVEDº1 also aims to ensures skincare with effective ingredients for melanin-rich skin is financially accessible so that everyone has a chance to properly maintain the health and beauty of their own skin. Products range in price between just $10 and $15.
Want to try it out? Shop the full collection below.
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Gently cleanse your face and body with this luxuriously creamy, no-lather cleanser that leaves your skin feeling hydrated instead of stripped. With the brand’s signature formula including Sea Buckthorn Oil and Rosehip Oil, your skin is left feeling calm, nourished and moisturized. As you breathe in the gentle scents of Juniper and Cypress feel yourself being refreshed and uplifted.
Gently exfoliate your face and body with this cleanser featuring a creamy texture of fine bamboo powder and plant-based oils. Sea Buckthorn Oil and Rosehip Oil deeply moisturize the skin while Aloe Vera calms.
Soften your skin and restore your outer glow with this moisture-rich face and body oil. A premium blend of plant-derived oils, including Sea Buckthorn Oil and Rosehip Oil, combine to deliver deep hydration and drench your skin with antioxidants to protect and repair your skin barrier.
Soothe your skin with calming Chamomile, Lavender and Aloe Vera after cleansing or shaving. This alcohol-free formula contains Witch Hazel which acts as an astringent to help minimize the appearance of pores. Sea Buckthorn, Rosehip and Jojoba Oils provide restorative hydration and deep moisturization.
Immerse your skin in next-level hydration with the rich, whipped texture of the brand’s signature moisturizer. The formula is infused with numerous plant-based oils including Sea Buckthorn, Rosehip and Jojoba Oils, as well as Shea Butter. This combination moisturizes and hydrates, leaving your skin feeling nourished and silky soft.
Soften your skin and hair with this moisturizing shave cream that protects your face and body from irritation while shaving. Rosehip and Sea Buckthorn Oils deeply moisturize. Jojoba Oil hydrates and nourishes the skin.
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