Slay The Rainbow: Pride Style Shopping Guide

  • By: Ashley Joy Parker

I see your true colors shining through…

Bust out the rainbows, it’s Pride Month!

The month of June was chosen for LGBTQIA+ Pride Month to commemorate the Stonewall riots, which occurred in New York at the end of June 1969. As a result, many Pride events including festivals, concerts and parades are held all over the country during this month to recognize the impact LGBTQIA+ people have had in the world.

Los Angeles Pride kicks off June 9 with the Pride In The Park Festival in L.A. Historic Park in DTLA with headliners Megan Thee Stallion and Mariah Carey. The LA Pride Parade will take place on Sunday, June 11 in Hollywood, at the site of the first permitted gay parade in the world (back in 1970). The parade, which will spotlight Margaret Cho as this year’s grand marshal, is staged along Hollywood Boulevard, Highland Avenue and Cahuenga Boulevard.

So before you get your eye-catching outfits together, check out our Pride-inspired shopping guide featuring 10 rainbow styles ranging from crystal clutches to standout swim trunks. Best part of all, many of the brands are giving back to LGBTQIA+ resource groups, and there is never anything more in style than  compassion.

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Rainbow Mini Dress, Alix Pinho

$673

See On: Revolve

Okurrr crochet! This knit cotton, mini-dress from Brazilian brand Alix Pinho features long-sleeves, a hiked-hemline and all the colors of the rainbow.

Smooth Pride Oxford, Dr. Martens

$60

See On: Dr. Martens

Dr. Martens’ one-off 1461 shoe pays tribute to all those who engage with and support the Pride movement. The gender-neutral monochrome white shoe acts as a blank canvas to highlight the Progress Pride flag colors. This year, the iconic brand is contributing $200,000 to their on-going partnership with The Trevor Project, the world’s largest safe space social networking site for LGBTQIA+ youth, and operates innovative education, research and advocacy programs.

Amorie Rainbow Crystal Bag, Nina

$62.40

See On: Nina Shoes

Nina’s whimsical heart-shaped minaudiere bag, adorned in rainbow crystals, proves that love will always be in style.

Stripe Pride Pete Polo, Original Penguin

$69

See On: Original Penguin

A rainbow of engineered stripes adds cool, colorful charm to this Original Penguin men’s polo. The brand’s Pride Pete logo pops on the left chest and the cotton jersey fabric provides soft and breathable comfort. The polo also features a flattering heritage fit and polo collar with two-button placket.

Over The Rainbow Sunglasses, Betsey Johnson

$38

See On: Betsey Johnson
Shine like the sun in these playful Betsey Johnson sunglasses. The shades have gold, novelty rainbow frames made from metal and rose gradient lenses.

Freeway Of Love Rainbow Super Flare Jeans, Lee

$128

See On: Lee

Wear your rainbow with the Lee high rise super flare jeans. This colorful super flare jean is a reissue from the 1977 Lee collection, where it once was worn by everyone from the disco queens to a Charlie’s Angel herself, this time with a matching vest to complete the ensemble. They come with a rainbow stitching from the waist down the leg, as well as a set of front pockets with plenty of room. Made from a recycled cotton blend, these jeans bring that worn-in feel that also feels kind to the environment. Pair with the brand’s matching denim vest for the full look.

Rainbow Heart Band Ring, Pura Vida

$16

See On: Pure Vida

Pure Vida’s Rainbow Heart Band Ring proves there’s room for every kind of love on this planet. Featuring a continuous band of enamel hearts in a rainbow of colors, this eye-catching design is perfect for Pride Month. For every ring sold, Pura Vida will donate 5% of the purchase price ($25,000 minimum) to The Trevor Project.

White Rainbow Swim Trucks, Tipsy Elves

$24.95

See On: Tipsy Elves

Got a Pride pool party to attend? No prob. Keep cool and slip on these colorful rainbow boardshorts from Tipsy Elves. Sun-kissed tan not included.

LWP X WG Pride Jacket and Bracelet Bundle, Wren + Glory

$425

See On: Wren + Glory

This Pride season, Wren + Glory teamed up with Little Words Project to create an exclusive “Be Yourself” jacket and bracelet bundle. Each oversized, slouchy blue denim jacket is hand painted and features the mantra, “All We Need Is Love. 25% of the net proceeds from the bracelet in this bundle will benefit Campus Pride to develop resources to support LGBTQIA+ students.

Related | Megan Thee Stallion, Mariah Carey To Headline LA Pride in the Park 2023

Pride Is Inclusive Sports Bra, Sharc & Rae

$425

See On: Sharc & Rae

Sweat with pride in this festive sports bra by Sharc & Rae, made from moisture-wicking material that stays dry during low and medium intensity workouts. The bra has support material in the shoulder straps, double layer front, and a wide elastic band to ensure constant support. This sports bra can also double as a swim top!

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