There is no rest for Taylor Swift fans. The pop sensation knows how to keep her following on their toes, and the anticipated release of 1989 (Taylor’s Version) is no exception.
Taylor announced the rerecording of the 2014 album during the last show of the US leg of the Eras Tour in Los Angeles. Each re-recording the Midnights singer has done includes tracks from “the vault,” also known as unreleased songs.
Swifties have been able to get hints for previous re-recordings through videos of scrambled letters, but 1989 is taking it up a notch. This is to be expected as the “Karma” singer did claim that this is her favorite re-recording she’s done to date. Instead of scrambled letter videos, Taylor has partnered with none other than Google to create puzzles for fans to solve.
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How does this work? Fans simply have to type Taylor Swift into the search bar, and a vault icon will appear. By clicking on the icons, fans unlock a series of puzzles. Each fan can complete up to 89 puzzles, and once 33 million puzzles are solved, the vault track names will be released.
People are already skeptical if the Swiftie fandom can unlock 33 million puzzles, especially after there was a glitch Tuesday afternoon. This glitch stopped fans from completing their puzzles and some suspected this might even have been on purpose for marketing. Whether it was intentional or not, Google took to X (formerly known as Twitter) to make a statement: “Swifties, the vault is jammed! But don’t worry, there are no blank spaces inside. We’re in our fix-it era and will be out of the woods soon.”
View this post on Instagram A post shared by Taylor Swift (@taylorswift)
A post shared by Taylor Swift (@taylorswift)
Sure enough, the problem was fixed, and Taylor herself posted on Instagram. The “Blank Space” singer’s latest post showcases a video of a sparkling vault with the caption, “You can tell me when the *search* is over…if the high was worth the pain.” After her post, Google trends reflected that searching “Taylor Swift” spiked for two hours before declining slightly.
Swifties have been known to accomplish a lot, but can they successfully complete 33 million puzzles by Oct 27th, exactly 9 years after the original 1989 release? Only time will tell.
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