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Karla Kazemi: The Routine of TikTok’s Favorite Effortless It Girl

No one does effortless glam like Karla Kazemi. The Toronto-based beauty and hair creator has built a loyal following for her calm, polished tutorials and relatable approach to makeup. Her signature look? Neutral tones, glowing skin, and just enough structure to feel elevated.

“Hi everyone! I’m so excited to be doing a Beauty Beat with LOOP Magazine,” she says, smiling into the camera. “Today I’m going to show you how to create this simple look that’ll take you from day to night.”

Her 15-minute routine is a perfect mix of technique, layering, and ease. She begins with Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, pressing it into her T-zone. “It gives you that flawless base,” she says. Then she applies her go-to Estée Lauder Double Wear Foundation with her fingers. “It’s light but still full coverage. It just works.”

Karla admits she’s “a little crazy” about concealer. “I use three, but it works every time,” she laughs. First, NARS Radiant Creamy Color Corrector, then Lancôme Teint Idole Ultra Wear Concealer, and finally Hourglass Vanish Airbrush Concealer. She lets it sit before blending with MAKEUP BY MARIO’s F4 Brush. “Always tap, never rub. It helps everything melt into the skin.”