Alix Earle is Gen Z’s certified relatable party girl, and now she is entering the podcast market with her new series Hot Mess with Alix Earle.
The TikTok star posted a single Instagram photo of her looking into a vanity set with the caption, “My turn to tell the story” and tagging the new podcast account.
The podcast is under Alex Cooper’s Unwell Network. Cooper has paved the way in podcasts with her hit show “Call Her Daddy,” which has over 5 million episode listeners; she is now expanding into the management side of things. Earle is the first of two talents to sign with Cooper, the other being social media star Madeline Argy.
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It is no surprise that Earle was the perfect talent to help jumpstart the Unwell Network. Earle first rose to fame in 2020 on TikTok and created a brand around “get ready with me” videos. During these videos, the blonde and bubbly TikTok star would share stories surrounding her partying lifestyle at the University of Miami, friendships, journey with cosmetic surgery and acne, as well as her extremely messy room. All these traits made her relatable and her fan base quickly grew; today she has 5.8 million followers on TikTok.
The Miami resident’s fame has also been tied to the rumors surrounding her from a media trending breakup with baseball player Tyler Wade to equally trending rumors about dating football player Braxton Berrios. Hot Mess’s marketing has already made it clear that this podcast is going to have Earle set the record straight. The first episode, which drops Sept. 21, is entitled “Do I have a boyfriend…?”
Overall, Hot Mess with Alix Earle centers around the idea of “What happens after she gets ready?” The official description, as stated by Variety, says the podcast “will be letting you in on what is actually happening, beyond her trending TikToks. From friendships to family, relationship updates to rumors, traveling and navigating life after college, get ready for all the behind-the-scenes details that you’ve been waiting for.”
The Hot Mess instagram already has over 70k Instagram followers, and it is no secret the anticipation will grow stronger over the next week leading up to the podcast’s debut
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