Nightlife + Dining
Ani Gutierrez
Casamigos Margaritas Take Over the Las Culturistas Culture Awards
- By: Julianne Elise Beffa
Tequila-Fueled Night at the Orpheum Theatre…
Last night, the Orpheum Theatre in downtown Los Angeles played host to one of the most buzzworthy nights in pop culture: the fourth annual Las Culturistas Culture Awards. This year, Casamigos Margaritas made its official Hollywood debut in a way only true culture could understand: camp, chaos, and a whole lot of tequila.
Hosted by comedy icons Bowen Yang and Matt Rogers, the awards honored the most memorable, iconic, and joyfully unserious moments in culture this year. The two-hour event, airing Tuesday, August 5 from 9 to 11 p.m. ET/PT on Bravo and streaming the next day on Peacock, was a perfectly curated collision of viral internet obsessions, Bravo legends, A-list comedians, and TV royalty. But behind all the culture was the real MVP of the night: Casamigos ready-to-drink Margarita cans, served chilled, styled beautifully, and sipped by just about every celeb in the building.
The Teal Room: A Backstage Casamigos Margarita Dreamland
Before the cameras rolled, celebrities slipped backstage into what quickly became the most exclusive hangout of the night, the Teal Room, created by Casamigos Margaritas. A custom margarita cart served up ice-cold Casamigos canned cocktails to presenters, performers, and Hollywood VIPs. The vibe felt like a retro beach bar fused with a glam tequila lounge.
The brand’s signature Casamigos Margarita wave wall, designed with stacked cans, served as the ultimate photo backdrop. Guests including Sarah Michelle Gellar, Quinta Brunson, Ana Gasteyer, and Kenan Thompson were spotted snapping selfies, margarita in hand, in front of the teal-toned backdrop.
This wasn’t just product placement. It was immersive brand storytelling that matched the tone of the event. Casamigos Margarita cans became the unofficial accessory of the night, adding a flash of silver and teal to every outfit and photo opp.
Pop Culture Celebration Meets Tequila Chic
The awards show itself was a love letter to everything fans obsessed over this year. Bowen Yang and Matt Rogers delivered their signature blend of energy, humor, and heartfelt chaos as hosts. They didn’t just emcee. They performed, they lived it, and they made sure the night had a pulse.
The guest list read like a scroll through the trending page of entertainment and reality TV. Andy Cohen made his way through the crowd. Kristen Wiig and Andy Samberg reunited with fellow SNL alums. Mindy Kaling and Alison Brie mingled with Parvati Shallow and Meredith Marks. Jack Quaid, Aidy Bryant, and Sasha Colby added to the beautifully bizarre mix. TikTok stars like Jake Shane and comedians like Julio Torres shared the spotlight with Bravo favorites including Lisa Barlow, Heather Gay, Mary Cosby, and Meredith Marks.
Everywhere you turned, someone had a Casamigos Margarita in hand, whether it was on the red carpet or backstage.
Why Casamigos Margaritas Was the Star of the Night
This night wasn’t just about honoring pop culture. It was about celebrating the things we talk about at brunch, text in the group chat, and replay on TikTok at 1 a.m. With its effortless branding and undeniably fresh flavor, Casamigos Margaritas fit in perfectly.
By introducing a ready-to-drink cocktail that actually tastes as good as it looks, Casamigos created a product that was ideal for a fast-paced, star-filled night like this one. Whether you were a host bouncing between backstage interviews or a guest dancing until midnight, the margarita cans were light, refreshing, and easy to enjoy. No bartender needed.
For a debut in Hollywood, Casamigos Margaritas couldn’t have picked a better event. The brand managed to embody the spirit of the show: clever, stylish, just a little irreverent, and totally memorable.
Final Sip: Culture Meets Casamigos
As the lights dimmed and the final margaritas were passed out, one thing became crystal clear. Casamigos Margaritas didn’t just make a debut. It made a statement. In a sea of forgettable product integrations and generic step-and-repeats, Casamigos brought the flavor, the fun, and a little bit of fizz.
It aligned itself with the cultural moment by leaning into humor, bold design, and celebrity energy. It did what every brand dreams of doing. It made people talk. And dance. And post.
Whether you were behind the scenes in the Teal Room, spinning the claw machine for a bedazzled prize, or watching the whole thing unfold on social media, you saw what happens when a good product meets the right moment.
Catch the Las Culturistas Culture Awards on Bravo on August 5, and keep an eye on those teal cans. Something tells us this won’t be the last time Casamigos Margaritas steals the spotlight.
Photo Credit: Jerritt Clark/ Getty Images for Casamigos Margaritas
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