How TikTok Propelled Rachel Grae to Stardom—and Changed the Industry

From TikTok to the top charts

We all remember blasting Dua Lipa’s Don’t Start Now during the 2020 lockdown and struggling to perfect Megan Thee Stallion’s Savage dance. As TikTok took over, artists like Tate McRae and Olivia Rodrigo skyrocketed to fame, proving the platform’s power in turning bedroom singers into global sensations. With its addictive algorithm and an endless stream of viral hits, TikTok has become the ultimate launchpad for musicians looking to build a fanbase and break into the industry.

But as the heat surrounding  another TikTok ban continues to boil, the music world is left wondering—what’s next? In an exclusive interview with Loop Mag, pop sensation Rachel Grae shares TikTok’s impact on her career and how artists can keep the momentum going, no matter what the future holds.

The TikTok Effect: Where Hits Are Made

Rachel Grae, who boasts over 1.3 million TikTok followers, knows firsthand the magic of the app. “TikTok has been a total game-changer. It’s helped me connect with the most incredible people and share my music with fans all over the world,” she says. Unlike other social media platforms, TikTok’s algorithm doesn’t just show content to your followers—it blasts it out to millions, making it the ultimate launchpad for new artists.

TikTok has become a powerful platform for emerging artists, helping them connect with audiences in new and unexpected ways. “The key for me was staying authentic and consistent,” Grae shares. “People appreciate the real me, and I love sharing my music every day!”

What Happens If TikTok Disappears?

A world without TikTok? Say it ain’t so! If the app were to disappear, it would force artists and the industry to pivot fast. “All I can do is keep moving forward and continue building my fan base,” says Grae. “Artists will have to get creative and find new ways to connect with their audiences. That’s part of the fun!”

If TikTok goes, platforms like Instagram Reels, YouTube Shorts, and live shows will become even more important. “Musicians have to be ready for the next big thing—whatever that is,” Grae adds.

Keeping the Hype Alive Beyond TikTok

For Grae, diversifying is key. “I’m hitting the road on tour next month! Meeting fans in real life is my top priority,” she says. She’s also built her own mobile app, “Rachel Grae,” where superfans get exclusive content and updates.

Artists everywhere are looking for fresh ways to engage fans, from interactive live streams to personalized content on different platforms. It’s all about keeping the connection strong, with or without TikTok.

TikTok’s Influence on Music Trends

TikTok hasn’t just changed how music is discovered—it’s changed how it’s made. Songs with catchy hooks, viral-ready beats, and powerful storytelling tend to do best. But Grae stays true to her artistry. “I don’t change how I write songs just for TikTok. The more real I am, the more people connect with my music,” she says.

From song snippets to behind-the-scenes clips, artists are constantly experimenting with different ways to market their music on TikTok. “I love sharing the stories behind my songs, how I feel, and what the music means to me,” Grae explains. “Every post is a new opportunity to connect!”

A Built-In Music Community

TikTok isn’t just a place for music discovery—it’s a full-on community. “Going live feels like FaceTiming my fans,” says Grae. “I can respond to comments, watch videos they make with my songs, and really feel that connection.”

This level of fan interaction has made TikTok one of the most powerful tools for artists. It’s not just about going viral—it’s about creating a real bond with listeners.

Pro Tips for Emerging Artists

For those looking to make their mark on social media, Grae’s advice is simple: “Stay authentic, don’t rely on just one app, and post what feels true to you. Block out the noise and do what you love!”

Even if TikTok disappears, Grae isn’t sweating it. “I’ve got my tour in February and a ton of new music on the way! No matter what happens, the music keeps going.”

The Future of Music Beyond TikTok

A TikTok ban would shake up the industry, but it won’t stop the music. If anything, it’ll push artists to get even more creative. While the platform has given musicians an unprecedented boost, the true key to success lies in adaptability.

Grae’s final words of wisdom? “Focus on your craft first. That’s what will stay with you forever. Use social media as a tool, but never forget why you started making music in the first place. That’s what truly matters!”

TikTok or not, the music industry will keep evolving, and artists like Rachel Grae are proof that real talent always finds a way to shine!

Follow Rachel Grae

Instagram | TikTok