Empowering, sensual, elegant. Three words that perfectly describe Jennifer Lopez’s new lingerie line with Italian brand Intimissimi.
The collection shares the same title with her upcoming 2024 album This Is Me…Now, Like the songs, these pieces are meant to reflect Lopez’s personal growth and development through the years as she has evolved into her true self.
The line is keeping it simple with three colors: champagne, black and jade green. Each color is done justice with silk fabrics and refined laces, representing the essence of womanhood as the fabrics wear sensually to each woman’s body. Lopez also chose to add a subtle hummingbird to the designs, for the bird symbolizes connotations of luck, resilience, and vibrant energy.
This Is Me…Now is not the beginning of Lopez and Intimissimi’s partnership. The 54-year-old served as an ambassador for the SS23 collection and is now leaving her own mark.
“Lingerie is deeply intimate – it’s an embrace that empowers you to feel free and beautiful,” the singer and actress released in a statement. “It’s delicate, it’s soft yet reveals the confidence in yourself.”
The campaign is meant to show a space where intimacy and empowerment converge to make something remarkable. Lopez is seen modeling in home settings, the earth tones of the furniture and walls bring out her radiance. She looks confident as ever in the variety of styles, and we are just as obsessed with the pieces.
Launch the slideshow to see more steamy campaign images and check out some of our top picks from the collection below.
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