Exclusives
Lexie Lombard: LA Life Unfiltered
Step into a day with the content creator known for her honesty and style, where makeup, fashion, and lifestyle moments collide in effortlessly cool Los Angeles.
- By: Julianne Elise Beffa
There’s a certain ease to Lexie Lombard that makes you feel like you’ve just stumbled into the middle of her day, coffee in hand, hair slightly undone, sun hitting her cheekbones just right. She doesn’t try too hard, which, of course, is exactly why it all works. Her feed is like a digital diary of downtown mornings, impromptu nights, and the quiet, golden in-betweens that make up life in Los Angeles.
“If anything,” she tells LOOP Mag in an exclusive interview, “I have much more hesitation posting something I’ve thoughtfully planned. I fear people can feel the script, which embarrasses me more.” That line could be her brand motto. Lexie doesn’t curate for perfection; she curates for connection. There’s something refreshingly unpolished about her version of LA. It’s not red carpets and ring lights, but thrifted miniskirts, last-minute invites, and the faint smell of sunscreen lingering from an afternoon walk.
In a city obsessed with image, Lexie’s lack of performative gloss feels radical. “There’s not an ounce of shame in this city,” she says. “If you’re embarrassed to capture something in public, you won’t be in Los Angeles because there are three other people on the block recording something.” She’s not wrong. In LA, everyone’s a protagonist in their own story, recording voice notes, vlogging brunch, FaceTiming mid-walk down Melrose. And Lexie? She’s figured out how to do it without it feeling like a performance. She’s documenting, not acting. That’s her secret sauce.
She’s the kind of creator who makes you believe that authenticity can still exist online. “I don’t edit or filter my beauty videos,” she says. “Which shouldn’t mean much, but at this point in time, it does.” It’s an understated rebellion against the era of poreless skin and algorithm-approved symmetry. Lexie’s version of beauty is real. If she’s having a breakout, she won’t hide it. She’ll throw on a pair of cowboy boots and turn it into a look. “Distract and redirect,” she says. “A stellar outfit that shows off my legs usually does the trick.”
Her approach to fashion mirrors her attitude toward life: unbothered, confident, and quietly experimental. Her outfits feel like they’ve lived a little, never too crisp, never too contrived. “If I’m already out, I won’t go home to change,” she admits. “My daytime uniform usually includes a mini skirt or heels, so it transitions easily. I also don’t mind the feeling of an outfit that’s lived in.” The key, she says, is to avoid the costume effect. “It’s easy to avoid looking overdone if one element isn’t full glam. Unbrushed hair, or no makeup. Another option is going out in something more modest. If I’m wearing something too trendy or too new, I feel like I’m in a costume.”
It’s that effortless tension, the balance between casual and chic, that makes her so watchable. Lexie is the girl who can roll up to an after-hours in a white tee and a vintage Prada skirt and somehow look more interesting than everyone else in sequins. There’s always one detail that throws the whole thing off just enough: socks with heels, a mismatched earring, a smudged lip that somehow looks intentional. It’s not perfection; it’s presence.
When the sun sets, the vibe doesn’t switch, it just deepens. LA nightlife has its own tempo, equal parts spontaneous and cinematic, and Lexie moves through it like she’s in on some secret rhythm. “Knock on wood, my skin’s been super clear lately,” she says, “so I’ll use my NuFACE to snatch my face, apply a thick layer of moisturizer, no face makeup, slick my hair back, apply mascara and a lip combo. The only thing left is a good camera flash.” It’s her version of red carpet prep, a ritual that feels more like a wink than a routine. In Lexie’s world, the flash is the filter.
Maybe that’s why her nightlife content always hits. It’s never about the scene; it’s about the energy. A quick pan of her friends laughing, the shimmer of a disco ball, the way LA air feels electric on a Friday night. She makes it all look real because it is. There’s a familiarity to it; you can almost hear the DJ fading into an early-2000s remix and smell the tequila-lime mix in the air.
But behind the glowy moments, Lexie’s purpose is deeper than aesthetics. “I want people to spend less time in their own head,” she says. “I want people to slow down and look around. To stop and smell the literal and proverbial roses. To be friendlier. Spend more time out in the fresh air.” It’s the kind of advice that feels simple until you realize how hard it is to live that way.
I want people to spend less time in their own head. I want people to slow down and look around. To stop and smell the literal and proverbial roses. To be friendlier. Spend more time out in the fresh air.
That’s what makes Lexie Lombard so magnetic. She’s not just showing her life; she’s inviting you to actually live yours. Whether she’s walking her dog in Echo Park, getting ready in her bathroom mirror, or dancing barefoot on a rooftop, her message stays the same: be real, be curious, and don’t take it all too seriously.
As the night winds down, she leaves us with one final mantra, tossed out as casually as a hair flip but packed with meaning: “Keep your swag up.” It’s a reminder that style isn’t about what you wear, it’s how you move through the world, and Lexie Lombard moves through it with the kind of effortless cool that can’t be filtered, faked, or planned.
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