To translate that vision into five seamless cuts, Jensen hand‑picked a crew of U.S. voices who orbit different corners of the dance spectrum. Rising rapper YAKO drops razor‑sharp verses, TikTok‑fav vocalist Sami Brielle supplies honeyed hooks, while SAVI’s festival‑ready charisma and Roxy Ferrari’s sultry delivery round out the mix. “Each artist brought a totally different color,” Jensen tells Loop. “My job was to weave those colors into one big canvas so it still sounded like a Martin Jensen record—just with new edges.” The result? An EP that feels like a late‑night playlist stitched together by instinct rather than algorithm, unified by Jensen’s polished production and an undercurrent of dance‑floor optimism.

The pandemic forced DJs to swap pyrotechnics for pixel counts, and Jensen’s ambitious “Me, Myself, Online” series—broadcast from empty Danish stadiums—became an early blueprint for virtual rave culture. Mixing to cameras instead of crowds taught him that “hooks have to hit instantly when your audience is just one click away,” he says. On HYPEBEAST, that lesson translates into chorus lines engineered for maximum replay value and drops that land in under 30 seconds, ensuring each track resonates whether you’re streaming from a phone screen or sweating it out under festival strobes.

True to its name, the EP’s title track flexes fashion references like lyrical designer tags—YAKO rhymes about rare sneakers over Jensen’s snapping hi‑hats, while a bassline struts with runway confidence. Visually, Jensen is leaning into streetwear culture for the rollout: neon‑clad avatar teasers on social, limited‑edition hoodie drops timed to each single, and a lyric video shot in a warehouse awash with glitching LED billboards. “The hypebeast scene is as much about visuals as it is about what’s blasting through your AirPods,” he explains. “I wanted the artwork and merch to feel like scrolling a fire street‑style feed—then hearing that same energy explode in the club.”