Inside Molly Sims’ YSE Beauty Party With Casamigos

Sips, skincare and a supermodel….

At a private residence in the Hamptons, Casamigos joined Molly Sims to toast to her new skincare line, YSE Beauty.

The evening was co-hosted by Saie CEO Laney Crowell and brought together an intimate crowd of female entrepreneurs  to enjoy an al fresco evening with a seated dinner, curated by chef Woldy Reyes. The women also sipped on exclusive Casamigos cocktails, including a Rosemary Paloma, Spicy Jalapeno Margarita and a Pomegranate Mint Mule.

During the soirée, Alfredo Merat serenaded the crowd—which included Dee Poku, Shoshanna Gruss and Anna Kaiser—with his guitar.

Molly Sims, Laney Crowell (Neil Rasmus/BFA)

Back in April, Sims officially launched her anti-aging YSE Beauty (pronounced “wise”) after over two years of research and development. A beauty enthusiast and host of top beauty podcast on Dear Media, “Lipstick on the Rim,” Sims has interviewed the biggest experts in the field, tried thousands of beauty products and finally created her very own formulas that provide an easy and efficacious, clinically proven routine.

The supermodel has been outspoke regarding her personal struggles with with hyperpigmentation and dark spots, and could not find effective solutions to treat it, saying she understands that her skin looks very different at age 49 than it did at 22. She created YSE Beauty to provide efficient solutions for women, who just like her, have struggled with dark spots, hyperpigmentation, sun damage, photo-aging, and acne scars.

With the knowledge that many women are dealing with the visible signs of exposure to environmental pollution, chronic stress, hormonal shifts, excessive sun, and blue light exposure, YSE Beauty products are focused on providing the ultimate solution.

Molly Sims, Shoshanna Gruss (Neil Rasmus/BFA)

“Life’s too short to not love the skin you’re in,” Sims said. “After years of struggling with hyperpigmentation, trying every product under the sun, and creating my own cocktail of concoctions… I recognized a hole in the market for a simplistic skincare routine that marries science-backed clinicals with the beauty and ease of luxury.”

She continued, “That’s why I started YSE Beauty, to create a curated collection of products that work hard for you with no downtime – because I never want to miss my kid’s 4th (yes, 4th!) sports game of the weekend or a paloma with a friend. It’s time we all get wiser with our skincare, and how we live our lives.” 

Molly Sims (Neil Rasmus/BFA)

YSE Beauty launched today with six foundational, brightening products, ranging from $45 to $88 on To bring these formulations to life, Sims worked with SOS Beauty, a Los Angeles-based brand incubator and worked tirelessly to develop impressive products backed by clinical results. 

“It has been an honor and a pleasure to work with Molly on the creation of this brand,” said Charlene Valledor, SOS Beauty President, and Co-Founder. “Prior to embarking on this venture, she spent nearly a decade sharing her beauty journey online with her audience, so in addition to bringing her unique experience and knowledge to the table, she was also able to bring an intimate understanding of the skin challenges facing so many women today. She knew that she was not alone in her struggles in finding the right products to deal with her hyperpigmentation, acne and more — and that’s what drove her to create YSE.”

Shop the full YSE Beauty collection below.

The Problem Solver Brightening Treatment


Hit delete and make stubborn spots and hyperpigmentation a distant memory with this targeted treatment, formulated with hard-working ingredients to brighten and even out skin tone. Formulated with Tranexamic Acid, Pomegranate Seed Oil, Licorice Root Extract and Niacinamide.

Morning Cocktail Vitamin C Serum


Meet the serum that can do it all. Three forms of stabilized Vitamin C with a trio of benefits: brightens, fades hyperpigmentation, and boosts collagen to firm up skin. It’s like a time machine in a bottle. Three forms of stabilized Vitamin C are combined with Azelaic Acid, Niacinamide and Hyaluronic Acid.

Your Favorite Ex Exfoliating Pads


That one product you won’t regret going back to. This gentle exfoliator brings super smooth, bright skin to the surface while adding back lost moisture. Formulated with Glycolic Acid, Grape Extract, Sodium Polyglutamate, Gluconalactone and Ectoin, these pads are gentle enough for daily use.

Last Call Retinol Serum


Perfect for those suffering from dark spots and hyperpigmentation, this cocktail of powerhouse ingredients includes Omega fatty acids and retinol to help stimulate collagen, calm inflammation, and repair UV damage while you sleep. Key ingredients include Retinol, Niacinamide, Hyaluronic Acid and Linoleic Acid.

Take It Off Gel-Oil Cleanser


This gel-oil cleanser with antioxidants and plant-based oils removes makeup and impurities without stripping moisture for seriously soft, hydrated skin. Formulated with an Antioxidant Blend, Meadowfoam Seed Oil, Cloudberry Seed Oil, Almond Seed Oil and Rice Bran Extract, for healthy and clean skin.

Xtremely Rich Moisturizer


The moisturizer that lets your skin be its best self. A dreamy, hydrating texture that leaves your skin looking dewy and feeling fresh, even with bare naked skin. A blend of Ceramides, Squalane, Microalgae and Hyaluronic Acid guarantee deep hydration.