Power Is The New Pretty: One-On-One With Rising Artist JESSIA

Power Is The New Pretty: One-On-One With Rising Artist JESSIA

On her own terms...

In a world saturated with perfectly manufactured pop girlies, it’s a breath of fresh air when a strong, authentic female artist comes along who isn’t afraid to put it all out there. 

With her undeniable raw talent, dazzling pop melodies, and heart-wrenching lyricism JESSIA has taken the music industry by storm, galvanizing a devoted fan base from the ground up. Deeply intuitive and unapologetically honest, the Canadian singer and songwriter earnestly connects with her audiences on a visceral level, allowing them to feel seen, understood, and accepted.

JESSIA made her explosive introduction in 2021 with the viral single, “I’m not Pretty.” Racking up hundreds of millions of streams and views, the powerful single caught the attention of Grammy-nominated artist Bebe Rexha, who later joined JESSIA on the track’s popular remix. Signing with Republic Records, she kept the buzz going with the release of her debut EP, How Are You?, which was executive produced by OneRepublic frontman Ryan Tedder

The accolades soon started pouring in. At the 2022 Juno Awards, JESSIA walked away with the award for Breakthrough Artist of the Year and was nominated for Single of the Year, Pop Album of the Year and the Fan Choice Award. Sha was also named an Amazon Artist to Watch, inducted to the RIAA Gold Class of 2022 and received the SOCAN Award for Pop Song of the Year,

In 2023, JESSIA took her music on the road with an Asia tour supporting OneRepublic and a sold-out Canadian tour with Dean Lewis. The year also marked a pivotal milestone in the songstress’ career, bravely transitioning to releasing music independently.

This summer, JESSIA released her latest EP, Okay With Every Part, marking her first major project since parting ways with her record label. Wielding her sharp lyricism and powerhouse vocals, the six-track project takes listeners on a journey of growth and change. 

“Losing a label and a relationship within the span of three months shook me,” JESSIA said. “I felt shame, rejection, anger, frustration, but also freedom, adventure, passion, and resilience. As much as I didn’t want to, I had to learn to accept and move through these new obstacles.”

She continued, “Each song on this project represents a pivotal moment in my journey to finding peace and confidence again. This EP represents me accepting the good and bad parts of life so that I can look back and say, I’m okay with every part.”

In support of her new EP, JESSIA is set to hit the road for her first headline tour across North America. The Be Here Now Tour begins on Oct. 22 in Los Angeles and includes stops in Vancouver, Toronto, New York, Montreal, and more. 

Ahead of the tour, Loop Magazine caught up with the rising artist where she opened up about her unique songwriting process, her signature cool-girl style, her favorite LA hotspots, and more. Check out our exclusive interview with JESSIA below.

Your song that blew up was “I’m not Pretty,” which is an empowering anthem about loving your body, even when you don’t feel your best. What was the feedback like?

The DMs and the comments I received were overwhelming. The fact that so many people resonated with it was kind of bittersweet. It broke my heart to know the amount of people who don’t love their bodies and shame themselves in the mirror, but I was so glad I was able to give them a song of empowerment.

So many artists just want to win a Grammy or have x amount of streams, but I’m not very numbers-driven. Somebody wearing a crop top came up to me at my first live show after “I’m not Pretty” came out and said to me, “You are the reason that I’m able to wear a crop top today. I’ve never been able to do that in my life.” That’s it. That’s what I do it for. I’ve had people tell me they have left abusive relationships because they were body shamed and knew they didn’t deserve it. It’s heavy stuff, but being able to see the power of my words is wild. It’s so much bigger than me.

What gave you the strength to put out such a personal and vulnerable song right out the gate? Most artists aren’t that brave.

Honestly, I didn’t even really think I was being super vulnerable. I was feeling like trash about my body and I decided to sing about it. It was just after Christmas. I ate too much and was feeling big. It’s just what I needed to say. I didn’t think of it as a leaping off the cliff kind of thing. It’s like, hopefully, somebody else resonates, and if they don’t, well, then this is kind of embarrassing. Life’s too short. Don’t sugarcoat it. Talk about the weird stuff. Honesty is what’s best. It always wins.

The track didn’t just resonate with fans online. It also caught the attention of Bebe Rehxa, who has long been a champion for body positivity and you two did a remix together. How did it feel to have someone so established in the industry find you and say, “I can relate.”

It was incredible. I screamed a lot. She FaceTimed mea cold call out of the blueand said, “Hey, I wrote a verse. What do you think?” She just sang it to me and I was thinking to myself, “Is this really happening right now?” We had ideas floating around like, “Girl, take your makeup off. You don’t need those eyelashes,” but that’s not what the song is really about. It’s about an internal struggle. You could be the most beautiful person in the world, but still look in the mirror and not feel that way. And Bebe understood it. She brought such an incredible verse. To even have my name next to hers is absolutely crazy.

You have the unique ability to throw down really heart-wrenching lyrics, and at the same time, turn out bop. Can you tell us about your songwriting process?

I have a weird one. I go for walks around people who I think would listen to my music. The amount of songs that I’ve written inside Zara is crazy, but I feel like I’m around my demographic there. I people watch and ask myself, “What do they need to hear? What would I say to them?” And I make up little stories for them. I have no idea if they’re having a good day or a bad day, but I’m like, “Here you go, girly. This song is for you.” So many strangers have songs written about them. 

I used to put pressure on myself thinking I had to write a song every single day or that in order to be productive, I had to be grinding. Now, I let things sit and simmer for a minute. I simply ask myself, “What do you want to say today?.” and it could be something I want to say publicly that turns into a single, or it could just be something I want to say privately to myself.

Okay With Every Part is your very first EP release as an independent artist. How does it differ from the work you’ve released previously on a label?

It’s all me. The label was incredible, no hard feelings, but there was a lot of imposter syndrome that came along with it, like getting billboards and all of these things. I would think, “Was this paid for, or did I earn this?” Now everything that I get I’ve earned, and it’s much more rewarding. Not saying that I didn’t earn it before, but I think it satisfies the internal voices. I’m funding the whole project, I’m pushing the whole project. It’s all on my shoulders, which is absolutely terrifying, but also very, very exciting. This is me and nobody’s standing in my way.

Do we have a track on the EP that you are particularly proud of?

I love my new song, “Happy Without You.” It’s in that lane of “I’m not Pretty” where I’m talking about a really big subject like breakups, but we’re going to dance about it and we’re going to thrive. It’s kind of like, you’re going to turn around, you’re going to see what you’ve lost, and it’s going to be a too-late kind of situation. It’s bringing a lot of empowerment to a painful thing that people go through. It’s very fun.

Care About Me” is another one where I was just flooded with DMs and paragraphs in my comments from people saying that they’re in similar relationships that felt mundane. Again, it’s bittersweet. It sucks that so many people feel unseen and unheard and not cared about, but it is also beautiful that we are able to have this community where we all come together and we do care. That one is really special.

One of your biggest fans is your mom. You even wrote a song for her, “The Woman You Are,” that was released around Mother’s Day. What was her reaction when she heard it?

She’s the cutest thing ever. She brags to all her friends back in Canada, “Have you heard my song?” It’s like the ultimate girl power song. She deserves it. She’s done so much for me. I had been trying to write this song for like, years, but I just didn’t want it to be cheesy. If I just became half the woman that she is….. she’s absolutely incredible.

There’s a lot of talk about artists being in their eras. What era is JESSIA in right now?

I’m in my “I’m back” era. The past year was one of the hardest years with parting ways with the label and kind of losing my direction as an artist. I was chasing numbers and not chasing a sound. Now I’m being as authentically me as I possibly can and in doing so, I’ve gotten the best response. It’s like, “Oh wait, I could have just been myself the entire time.” I needed to try on all the different hats and go through the whole process but I’m back, and it feels so good.

This is me and nobody's standing in my way.

Let’s talk style. You kind of have this effortless cool girl vibe. What or who inspires your looks?

I really like oversized things and being comfy. I like cute little tops with big pants. I wear a lot of denim. I’m leaning more into a clean girl kind of look lately. Hailey Bieber has always been one of my biggest style inspirations. Right now I’m also loving the ballet flat trend. I just bought these red rhinestone ballet flats and every single time I wear them I feel like I’m wearing Dorothy’s ruby slippers. The color red in general is my new thing.

 Is there any trend happening right now that you wouldn’t be caught dead in?

Really low rise jeans or those little, teeny, tiny, little skirts where your butt is falling out of them. I don’t like my bare ass to feel what I’m sitting on.

How do you harness your self confidence on days that you’re not necessarily feeling your best?

We can’t all be confident at all times. I find when I’m not feeling confident is when I write the most. It’s my outlet to be able to pick myself back up and say what I would say to myself if I was a friend. I try to be really kind to myself. It’s a hard thing to do.

What are your beauty must-haves?

BABOR skincare is my lifeline. I just found this primer that I’m obsessed with. It’s called So Blown by Caliray Beauty. It smells amazing, and you just put it on, you feel so hydrated. Everything just stays all day. If we don’t have primer, then what are you doing? We can’t put foundation on dry skin. We can’t raw dog it.

What’s your go-to karaoke song or artist?

It depends on how many drinks I’ve had. I love Robyn. “Can’t Hold Us by Macklemore & Ryan Lewis, just doing the whole thing, that’s really fun. “I Wanna Dance With Somebody,” really anything by Whitney Houston is always so fun. ABBA, Spice Girls. We love throwbacks.

Speaking of drinks, what’s your go-to cocktail?

Gin & Tonic. I’m classic and you can’t mess it up.

Do you have any favorite spots that you hit up when you’re in LA?

I love Tu Madre in West Hollywood. Dan Sung Sa in Koreatown is delicious and has such a vibe. For bars, Zebulon or 4100, Those are really fun and super chill. I love bars that have picnic tables outside or somewhere you can sit down and actually have a conversation. I’m not a club girl. I don’t want to be screaming all night. It would take like three days for my voice to recover now and a girl’s got to work.

What’s the biggest difference between the nightlife scenes in Vancouver and LA?

There’s no comparison. In LA, there’s like, 17 things happening at once. My nights in LA are like, “Okay, we’re gonna go for have cocktails here, then we’re gonna go and have dinner, then we’re gonna go and have drinks after that, then we’re gonna go to a show, then we’re gonna go to the after party, and then we’re gonna go to my friends.” When I go back to Canada, it’s like, “We’re gonna go see a show next month.” It’s a lot slower, It also feels like Vancouver’s nightlife has gotten very EDM-focused and there’s not really a middle ground. A lot of the middle-lane venues are gone. So you’re either playing in a coffee shop or you’re playing (the nightclub) Commodore Ballroom. I find that there are fewer opportunities for those of us in our 20s to go and see a show for $10 or $15 bucks. I wish Vancouver’s music scene thrived a little bit more. 

It also feels like Vancouver's nightlife has gotten very EDM-focused and there's not really a middle ground.

What was the first concert you ever went to?

Black Eyed Peas and Rihanna opened. I was this tiny little thing with my little ear muffs watching Fergie backflip across the stage.

You have performed at several renowned festivals from Lollapalooza to Austin City Limits. If you were playing your dream festival, who are you sharing the lineup with?

Renee Rapp, she’s iconic. Paramore would be incredible. One of the Beatles would be crazy. Just to breathe the same air molecules as one of them, I would be gone. And then I would say Pink. I guess technically we have played the same event before but I would want to be higher up with her. My mom still tells people I opened for Pink, but not quite. Maybe one day.

You are about to embark on your first North American headline tour. What can someone expect to see at a JESSIA show?

I joke, if I don’t make you cry, I haven’t done my job. We’re gonna have a little emotional moment, but we’re also gonna feel empowered and badass. I love strutting around the stage and seeing my girlies. We are all just here at this moment. We are all here feeling empowered, going through our own traumas, and taking whatever has hurt us, wrapping it up in a little box, throwing it away, and screaming it at the world kind of thing. It’s an emotional outlet for everyone.

Upcoming Tour Dates

October 22  – Los Angeles

October 24 – Vancouver

October 28 – Calgary

October 29 – Edmonton

November 3 – Toronto

November 4 – New York

November 6 – Montreal

November 7 – Ottawa

Tickets available on jessiamusic.com

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