Actress, popular YouTuber, and now beauty entrepreneur, Claudia Sulewski, has debuted of her latest venture, CYKLAR. A bodycare brand with a conscience, CYKLAR (pronounced sigh-klur) launches with its maiden product, the Body Cream on Cyklar.com.
Pushing boundaries and redefining norms, CYKLAR (pronounced sigh-klur) emerges as a genderless, vegan, cruelty-free bodycare brand that pays meticulous attention to every component of its product. Every formula is dermatologist-tested and is free from parabens, sulfates, and silicones.
Related | Beauty Beat: Freddie Ransome Drops Her Get-Ready Routine
At the heart of the brand’s debut product, the Body Cream ($58) boasts a thoughtful, luxurious, and natural formulation featuring:
The Body Cream is not just about skincare; it’s a sensory journey. Its gender-neutral fragrance is named “Crescent” after the street Claudia grew up on, playing with her brothers, evoking fond memories of feeling carefree and immersed in nature.
CYKLAR’s commitment doesn’t end at the formula; the brand is equally invested in sustainable packaging. The beautiful glass vessel has been thoughtfully designed, with every stage of the product’s life cycle carefully considered. For starters, the recyclable aluminum cap features a BPA-Free PE Removable Insert. The liner is crafted from 100% PCR BPA-Free PP, while the vessel is recyclable glass adorned with a subtle embossed branding.
Even the outer carton prioritizes eco-consciousness, made from 100% PCR recyclable paperboard, and printed using soy ink. CYKLAR encourages customers to reimagine and repurpose the vessel, suggesting it as an elegant storage solution for jewelry, mints, salts, cotton swabs, office pins and beyond.
Related | Protect Your Pout: Shop 7 Must-Have Lip Products
The brand’s dedication to sustainability continues with its upcoming refills, set to be available in compostable packaging through a collaboration with On Repeat. Refills will be launching soon and are housed in two compartments: the outer wallet and the inner pouch and are sized to precisely fill the Body Cream’s jar. The outer wallet is made of compostable FSC certified craft board and printed with vegetable inks in the UK by World Land Trust certified printers. It can be shredded, composted at home, or recycled curbside.
The inner pouch is made of a compostable flexible film as an alternative to industry-standard plastic pouches. It holds and seals the formula in a material that sits at the forefront of bio-polymer research. The pouch leaves no trace in soil, sea, or air, breaking down in 32 weeks in home composts or industrial composts.
“I dreamt of building a gender-neutral body care company that not only focuses on what ingredients go inside but what’s on the outside as well,” says Sulewski. “We aspire to redefine personal care by closing the loop on waste in our daily routines. CYKLAR’s formulations and packaging go above and beyond to ensure efficacy, experience, inclusivity, and sustainability.”
While the Body Cream is the only product available for purchase currently, a Body Wash is coming soon.
Related | Recreate Sofia Carson’s Sleek Faux Bob Hairstyle From The 2023 MTV VMAs