studioQL Blends Art, Fashion, and Sound in a Bold Debut at LVMH The Studio Miami
- By: Julianne Elise Beffa Photos By: Billy Farrell, Joe Schildhorn
Miami Art Basel always delivers a wave of new talent, new ideas, and new creative movements, but one debut in particular stopped the city in its tracks. studioQL, the multi modal creative collective founded by Morgan Webster, Mecca Pryor, and Taylor Webster, made its official entry into the global cultural conversation with an intimate, immersive launch at LVMH The Studio in Miami. Presented in partnership with Belvedere Vodka and MAKE UP FOR EVER, the experience instantly became one of the most talked about events of Miami Art Week.
With a mission built around redefining how art is created, consumed, experienced, and lived, the studioQL founders used their Basel moment to set a new tone for what modern creativity can look like. Their debut fused art, photography, fashion, film, design, and sound into a seamless journey that reflected their belief that creativity lives everywhere. It lives in the music we play in our homes, the structure of the cities we build, the clothes we choose, and the way we see ourselves in the world.
Guests stepped into LVMH The Studio and were immediately met with a multi sensory installation that captured the collective’s ethos. Custom visual direction painted the space in warm light and layered textures. Ambient sound moved through the room with intention. Every design detail was deliberate, creating an environment that felt part gallery, part cinema, part fashion moment, and part cultural playground. It was a perfect fit for Miami Art Basel, an environment where global creatives gather to explore what is new, what is next, and what is shaping the future of art and culture.
The crowd was as dynamic as the work itself. Guests including Everette Taylor, Slawn, Odeal, Steelo Brim, Fridayy, and Debra Langford joined artists, designers, filmmakers, and innovators from across Miami Art Week. The room buzzed with the type of vibrant energy that only Art Basel Miami Beach can generate. It felt like the start of a movement, a moment where the industry collectively paused to acknowledge that something refreshing and genre shifting had arrived.
That is exactly what the founders intended.
It is more than a space; it is a growing collection of moments, collaborations, and curations shaped with our community at the center. We are creating to understand ourselves, and to give others room to find themselves in what we build.
“studioQL was created to reflect who we are layered, emotional, and grounded in real life,” said co founder Mecca Pryor. “It is more than a space; it is a growing collection of moments, collaborations, and curations shaped with our community at the center. We are creating to understand ourselves, and to give others room to find themselves in what we build.”
Her sentiment captured the essence of the night. studioQL is not just a collective. It is a world. It is a community. It is a new lens on modern creativity that invites people to see themselves in the work. The debut installation translated that vision beautifully. Guests wandered through a space that felt alive with collaboration. Photography blended with set design. Fashion pieces interacted with light. Music connected the visuals to emotion. Film moments added narrative and texture. It was a multi modal conversation about identity, artistry, and possibility.
What made the night particularly impactful was the seamless blending of luxury and creative experimentation. Presenting the debut at LVMH The Studio placed studioQL within one of the most influential fashion and luxury ecosystems in the world, a strategic move that signaled the collective’s global ambition. The partnerships with Belvedere Vodka and MAKE UP FOR EVER added to the sense of elevated artistry. Both brands are known for supporting creative communities and championing innovation, making them natural collaborators for a debut designed to celebrate boundary breaking vision.
As the night continued, the installation became a backdrop for conversations about culture, connection, and the evolving landscape of modern art. Miami Art Week has long been a launchpad for new ideas, but the studioQL experience stood out for its emotional resonance. It was immersive without being overwhelming, curated without feeling exclusive, and artistic without losing its sense of fun. It felt human. It felt intentional. It felt like the beginning of something with real staying power in the global creative community.
Now that the official debut is complete, the collective is already setting its sights on what comes next. studioQL plans to continue building multidisciplinary projects and experiences across cities and mediums, deepening its mission to create a world where creativity is not only seen but deeply felt. With an emphasis on storytelling, discovery, and community, the founders aim to develop work that pushes culture forward while giving artists and audiences a place to feel understood.
If the night was any indication, studioQL is positioned to become one of the most exciting new forces in art and culture. Their debut at LVMH The Studio during Art Basel Miami Beach was not just an event. It was a milestone. It was a declaration of purpose. It was a bold reminder that creativity still has infinite room to grow and evolve, especially when the right people come together to imagine something new.
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