Music
Ashley Joy Parker
With Jason Momoa, It's Always A Lovely Day For A Guinness
- By: Ashley Joy Parker
- March 15, 2024
The actor calls the partnership “a dream job”…
What happens when an iconic beer joins forces with its biggest fan in the entire universe? This.
Introducing a years-in-the-making partnership between Guinness and superstar Jason Momoa. Kicking it off, the brand launched a new commercial–co-directed by and starring the “Game Of Thrones” alum–which is now appearing across digital and social media platforms, as well as on TV.
“I’ve wanted to direct for Guinness for 12 years now,” said Jason, who shot with Guinness in New Zealand, the location for his latest movie. “They have, in my opinion, the best commercials in the world. It was fun pitching this idea to them, they loved it; and now, it’s turned into a dream job.”
The personal connection to Guinness runs deep. Jason and his production company, ON THE ROAM, produced the content and enlisted the people he loves most to create something amazing with the beer he loves most. Joining him in the new spot are close friends and even his mom, who handed Jason his very first pint of Guinness when he turned 21 and appears in a special role.
“I loved it, I had a lot of fun,” said Coni Momoa. “It was my first acting experience, so I was a little nervous.”
The story begins with Jason finding out he’s 2% Irish, and then in a way only he can, he spreads the word and ignites a joyful celebration along the way. From a sushi restaurant to a pub, from old to young, from very Irish to not Irish at all, Jason shows that no matter who you are or where you’re toasting, there’s a Guinness for everyone.
“Finally working with Jason has been so special,” said Joyce He, Guinness US brand director. “For years, he’s been a huge fan of ours and of course we’re huge fans of his. But this is more than just another partnership: together with Jason, we are starting a new chapter in our iconic story that will bring Guinness to more people, places and celebrations. I can’t wait to keep sharing with the world what we already know: any day is a lovely day for a Guinness.”
“It’s been a decade-long dream to create a Guinness campaign. I’m excited to have the chance to do it side-by-side with Jason, our production company, ON THE ROAM, and the whole team at Guinness,” said Brian Mendoza, Jason’s longtime creative partner, who co-directed and produced the content alongside him.
Although this is debuting just in time for St. Patrick’s Day, the Guinness “Lovely Day” campaign featuring Jason will run all year long, including new footage and variations. In addition to the TV airwaves, keep an eye on @GuinnessUS social handles and Jason’s channels for much more.
Wherever and whenever you’re celebrating throughout the year, do Jason proud and have the best pint, and the best time, with your family and friends – but remember to do it responsibly.
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