April & Ashley: The Only Rose Shop You Need to Know—Fresh, Farm-to-Home Blooms!
- By: Meera Rathod
Transforming the rose-buying experience one delivery at a time…
Sustainability might be a buzzword elsewhere, but for April & Ashley, it’s at the core of every bouquet and rose bush they produce. Co-founded by Tyler Francis and Brian Rhodes, this direct-to-consumer floral brand grew out of a deep commitment to both land and legacy—reimagining how we think about roses by spotlighting quality, longevity, and eco-friendly innovation. With family-owned farms that harness solar power and practice water recapture, April & Ashley’s farm-to-home model is setting a new standard for conscious flower lovers everywhere.
Before April & Ashley blossomed as a direct-to-consumer brand, their family farms were already renowned for cultivating roses at a massive scale. But this pivot away from traditional retail—where impulse buys reign supreme—opened the door for a more personal connection to flower lovers. Now, by shipping straight from the farm to your front door, April & Ashley ensures each bloom arrives brimming with the freshness and fragrance you deserve.
At the heart of April & Ashley’s operation is a dedication to minimizing environmental impact—from solar-powered greenhouses to a near-closed-loop water system that captures, filters, and recycles rainfall. By nurturing roses with organic antibacterial methods rather than synthetic chemicals, the brand keeps its footprint light while delivering a superior bloom. It’s a philosophy that ensures each arrangement arrives not only beautiful, but backed by eco-conscious values you can feel good about.
In seeking a partner that matched their unwavering devotion to quality, April & Ashley found a kindred spirit in Milagro Farms in Sopó, Colombia. Here, forward-thinking agricultural practices—like advanced pest management and the careful breeding of exotic rose varieties—blend tradition with bold innovation. Together, they’re elevating the entire industry’s standards, proving that passion and a shared vision can transform even a time-honored flower into something extraordinary.
By cutting out countless stops along the distribution chain, April & Ashley ships roses that still have days—sometimes weeks—of vibrant beauty left. Rather than sitting in warehouses or coolers for extended periods, each stem travels directly from the farm, preserving the color, fragrance, and longevity of every arrangement. It’s a straightforward but revolutionary approach that flips the usual “delicate flower” narrative on its head, delivering robust, long-lasting blooms right to your doorstep.
At April & Ashley, roses aren’t just grown—they’re meticulously crafted through a fusion of botany and artistry. By experimenting with unique crossbreeds and observing each seedling’s resilience, the team refines varieties that boast richer colors, fuller petals, and fragrances that linger. This process involves rigorous testing and continuous improvement, ensuring that every bloom meets the brand’s promise to redefine your flower-buying experience.
Ultimately, April & Ashley stands for more than just showy petals—it’s about weaving sustainability, innovation, and a rich family legacy into every bouquet. By bridging the gap between breeders, growers, and enthusiasts, the brand invites you to savor roses that exude unparalleled freshness and enduring beauty. Ready to see (and smell) the difference? Trust that each box you unseal arrives with a deeper purpose behind every vibrant bloom.
