Never ask “what’s good tonight?” again. With a pulse on the hottest happenings around Los Angeles, The Loop is stacked with lit party guides and need-to-know event announcements so you can always be on top of your planning. And, even if you didn’t score an invite, The Loop will take you inside the most exclusive VIP bashes, from brand launches to award show after-parties. Click a link below to step behind the velvet rope.

Read more about the article Inside Brian Austin Green’s 50th Birthday With Casamigos
(Photo: Claire Planeta, Courtesy of Casamigos)

Inside Brian Austin Green’s 50th Birthday With Casamigos

Over the weekend, Casamigos helped Sharna Burgess celebrate her love Brian Austin Green’s 50th birthday with a surprise '90s-themed pool party in Los Angeles. Brian’s closest friends, including two of his former "Beverly Hills, 90210" co-stars were on hand to enjoy an afternoon of food, fun and Casamigos cocktails.

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Read more about the article Inside The Exclusive Launch Of The Golden Goose Dreamed By Dr. Woo Collection
Dr. Woo (Photo Credit: Mia Andre)

Inside The Exclusive Launch Of The Golden Goose Dreamed By Dr. Woo Collection

Golden Goose recently celebrated its Dreamed by Dr. Woo collection launch in Los Angeles with a private in-store event at Maxfield, followed by an intimate dinner at Chateau Marmont, co-hosted by famed tattoo artist Dr. Woo.

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Bluemarine Showcases Pre-Fall 2023 Collection At FWRD Pop-Up In Los Angeles

Italian fashion house, Blumarine held a private event at the FWRD pop-up in Los Angeles to experience their latest Pre-Fall 2023 collection. Creative director of Blumarine, Nicola Brognano, hosted the event and was joined by the Blumarine and FWRD community of creatives, including Alexis Ren, Madison Pettis, Bruna Lirio, Gizele Oliveira and more.

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Storm The Dance Floor: 6 Bastille Day Parties Going Down In Los Angeles

France's Independence Day, aka Bastille Day, is celebrated July 14 and just because we are across the pond doesn’t mean we can’t get in on the French fun. So dust off your Parisian dancing shoes, don your favorite beret and check out six Bastille Day parties happening in Los Angeles.

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Read more about the article Scene On The Green: Sports Illustrated Hosts Star Studded ‘The Golf Classic’ at Angeles National
Courtesy of Startraks Photo / Michael Simon

Scene On The Green: Sports Illustrated Hosts Star Studded ‘The Golf Classic’ at Angeles National

Sports Illustrated recently hosted ‘The Golf Classic,’ the highly-anticipated VIP golf outing, held at the esteemed Angeles National Golf Club in Sunland, Calif.. With special guest host Austin Reaves of the Los Angeles Lakers, the event brought out a number of celebs including NBA star Metta World Peace, Brody Jenner Brandon Thomas Lee and more.

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Christmas In July: Holiday Pop Up Bar Blitzen’s Returns To Here & Now

Here & Now, the beloved cocktail haven in Los Angeles' downtown Arts District is bringing back its mega-popular holiday pop up bar Blitzen’s for a limited Christmas in July run. With an over-the-top overlay, the bar will be completely transformed into a winter wonderland, complete with fresh falling snow out front, ugly sweater-adorned bartenders, kitschy decorations and a festive menu stacked with Santa-approved bites and booze.

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Inside Malibu Rum’s National Pina Colada Day Party With DJ Cassidy, Jermaine Dupri, Shaggy & More

In celebration of National Pina Colada Day, Malibu Rum threw an epic paradise-themed event at The Hideaway in Beverly Hills. Hosted by DJ Cassidy, the bash featured special performances by Jermaine Dupri, Shaggy, Rayvon and Estelle and a guest DJ set by JusSke.

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Read more about the article Inside The Boohoo x Barbie Launch Party
Lexi Wood (Photo by Vivien Killilea/Getty Images for Boohoo)

Inside The Boohoo x Barbie Launch Party

Boohoo celebrated the launch of their limited edition Barbie collection with a pink-themed party at West Hollywood’s EDITION hotel. VIP guests included Coco Jones, Ming Lee Simmons, Loren Gray, Siobhan Bell, Bre Tiesi, Chelsea Lazkani, Chanel West Coast and more.

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